Brainfluence

Steve Susi joined Amazon Advertising as its NYC creative director in 2012, where his team would deliver original brand experiences on behalf of hundreds of advertisers and millions of customers worldwide. Becoming its first group creative director, and then two years later becoming its first executive creative director, he moved to London to lead creative operations across Europe, Asia, and Canada. 

Now back in New York City consulting iconic brands, Steve joins the show today to share how to create the ultimate brand experience for your customers. Listen in as he offers insights from his book, Brand Currency: A Former Amazon Exec on Money, Information, Loyalty, and Time, including how to raise the bar in your business and how to make your customers feel special.

You can find show notes and more information by clicking here: https://bit.ly/2LQeD7K 

Direct download: BRAINFLUENCE298.mp3
Category:general -- posted at: 6:00am EDT

Dr. Sabrina Starling is the founder of Tap the Potential, a company that specializes in transforming small businesses into highly profitable, great places to work. Never one to accept the status quo or back down from a challenge, Dr. Starling's How To Hire The Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. Her latest book, How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees, is an international bestseller on Amazon.

In this episode, Dr. Starling explains why leaders need to stop solving every single problem their teams come across, as it creates an unhealthy, co-dependent relationship. You’ll learn how to bring the best out in your team, how to be a problem solver, and how to hire correctly for your business.

You can find show notes and more information by clicking here: https://bit.ly/2DTffW4 

Direct download: BRAINFLUENCE297.mp3
Category:general -- posted at: 6:00am EDT

Harrison Monarth coaches C-suite leaders, senior executives, high potential managers, and other top professionals on effective leadership and positive behavior change for professional and organizational success. The CEO and Founder of Gurumaker, Harrison has served clients such as General Motors, Hewlett-Packard, AT&T, Merrill Lynch, and plenty more.

In this episode, he shares insights from his book, Executive Presence: The Art of Commanding Respect Like a CEO, including how to optimize your interactions and hold people's attention. Listen in to learn how to influence people without making them feel manipulated, why we should all figure out our weak spots, and how to create your own executive presence.

You can find show notes and more information by clicking here: https://bit.ly/34oMegv  

Direct download: BRAINFLUENCE296.mp3
Category:general -- posted at: 6:00am EDT

Michael J. Gelb is the world’s leading authority on the application of genius thinking to personal and organizational development. A pioneer in the fields of creative thinking, accelerated learning, and innovative leadership, Michael is the author of 16 books, including How to Think Like Leonardo Da Vinci and his latest, The Healing Organization: Awakening the Conscience of Business to Help Save the World, which was co-authored with Professor Raj Sisodia.

In this episode, we discuss whether a fundamentally different operating system for business can lead to better outcomes for customers, employees, and communities—while also providing above-average financial results. Listen in to learn how you can become a humane and positive leader, the benefits of forward-thinking, and more.

You can find show notes and more information by clicking here: https://bit.ly/2qt8AP8 

Direct download: BRAINFLUENCE295.mp3
Category:general -- posted at: 6:00am EDT

Nancy Duarte is a communication expert who has been ranked in the top 100 of Women in Leadership and has been featured in many papers and magazines like Fortune, Forbes, and The Wall Street Journal. A leader in persuasion and the author of five bestselling books, Nancy has cracked the code for effectively incorporating story patterns into business communications.

In this episode, she shares insights from her latest work, DataStory: Explain Data and Inspire Action Through Story, and discusses what is changing in communication and persuasion during presentations. Listen in to learn what it takes to hold people’s attention, whether animation is the right way to keep things interesting, and more.

You can find show notes and more information by clicking here: https://bit.ly/33HQpDO 

Direct download: BRAINFLUENCE294.mp3
Category:general -- posted at: 6:00am EDT

Marc J. Epstein and Rob Shelton are co-authors and thought leaders in innovation. Considered one of the global leaders in governance, performance measurement, and accountability in both corporations and not-for-profit organizations, Marc was, until recently, Distinguished Research Professor of Management at Jones Graduate School of Business at Rice University. Rob is a globally recognized Silicon Valley-based consultant, author, and speaker on entrepreneurial excellence.

The duo joins the show today to share insights from their newest book, The Brilliant Jerk Conundrum, on how to handle a person in the office who is very annoying and unpleasant—but also very good at their job. Listen in to learn how to know when to step in and redirect a visionary, the importance of an active board, and what to do if you find yourself working for a brilliant jerk. 

You can find show notes and more information by clicking here: https://bit.ly/2CgMIsF 

Direct download: BRAINFLUENCE293.mp3
Category:general -- posted at: 6:00am EDT

Joseph Michelli is an internationally sought-after speaker, organizational consultant, and one of Global Gurus' top 10 thought leaders in customer service. Also the author of numerous national bestsellers, such as The Starbucks Experience and The New Gold Standard, Joseph encourages leaders and frontline workers to grow and invest passionately in all aspects of their lives.

In this episode, he shares insights from his latest work, The Airbnb Way, including the strategies Airbnb uses to improve customer experience and build brand loyalty. Listen in to learn hacks for building trust, how to provide quality customer service, and what you can do to reduce friction in your own business.

You can find show notes and more information by clicking here: https://bit.ly/34figL8 

Direct download: BRAINFLUENCE292.mp3
Category:general -- posted at: 6:00am EDT

John Jantsch is a marketing consultant, speaker, and the closest thing to an entrepreneurial guru you will find. Author of books like Duct Tape Marketing, Duct Tape Selling, The Referral Engine, and his newest work, The Self-Reliant Entrepreneur, John is on a 30-year entrepreneurial journey to challenge today’s entrepreneur to remain fiercely self-reliant while chasing their own version of success.

In this episode, he explains his take on why we do the things we do, as well as what it takes to build a better you. Listen in to learn how to form your own opinions and overcome your past so it doesn't define your future.

You can find show notes and more information by clicking here: https://bit.ly/2BGMWZG 

Direct download: BRAINFLUENCE291.mp3
Category:general -- posted at: 6:00am EDT

Lee Hartley Carter is a partner at Maslansky + Partners, a research-driven language strategy firm that specializes in finding the right messages based on one simple idea: It’s not what you say that matters, it’s what you hear. Today Lee joins the show to share the key to persuasion and other insights from her book, Persuasion: Convincing Others When Facts Don’t Seem to Matter.

Listen in as Lee breaks down confirmation bias and the backfire effect, as well as the importance of listening to what your customer actually wants. You'll learn why discipline is so important, how empathy comes into play, and whose opinion really matters when it comes to persuasion.

You can find show notes and more information by clicking here: https://bit.ly/2pAi7D0 

Direct download: BRAINFLUENCE290.mp3
Category:general -- posted at: 6:00am EDT

Safi Bahcall is a physicist and an award-winning entrepreneur. His insights into business success look at the factors that motivate behavior in organizations—and those motivations are not what you’ll learn in business school. Today Safi joins the show to share these insights and more from his book, Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries.

Listen in as he explains why good teams with excellent people and the best intentions kill great ideas, as well as what we can do about it. You'll learn what a “phase change” is, why we should be paying more attention to human motivation and human incentives, and more.

You can find show notes and more information by clicking here: https://bit.ly/2IINx0W 

Direct download: BRAINFLUENCE289.mp3
Category:general -- posted at: 6:00am EDT