Thu, 11 August 2016
Roland Smart has experience with entrepreneurship and business in ventures both large and small. While he now works for tech-industry giant Oracle, he has spent most of his career working for start-ups and having odd entrepreneurial adventures.
Roland is the author of The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage, which dissects the fundamentally changed world of marketing in the digital age. The book and the man himself are both chock-full of advice about how marketers can update their thinking about the field to match its rapidly changing landscape.
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