Thu, 26 May 2016
On this episode, we'll be discussing how the unconscious side of brands connect with their audience, and how creative marketers can use this information as inspiration for new ad campaigns.
I'm speaking with Daryl Weber, author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. He'll teach us strategies he learned with brands like Nike and Coca Cola, explaining brand building and neuromarketing techniques that embed the brand in consumer memories.
You can find show notes and more information by clicking here: http://bit.ly/1ORa4b8