Our special guest this week is fellow author Jonathan Gabay. I invited Jonathan to share some of the major concepts he writes about in Brand Psychology. In this wide-ranging conversation, we also discuss the intricacies of branding in the current market: what makes some copy better than others, how big data affects marketing, hierarchy of needs for the modern brander and much more.

Get full show notes and more information here:

Direct download: BRAINFLUENCE057.mp3
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