Our guest today is Om Marwah, the first person to hold the position of Global Head of Behavioral Science at Walmart and Sam's Club. Om’s group applies research in psychology to customer shopping, business strategy, e-commerce, and more, focusing not just on Walmart’s one billion shoppers but also the company’s 2.4 million associates.

The founder of the Behavioral Science and Marketing Summit, Om also works as an instructor at UCLA and teaches students how to take ideas from the academic world and apply them in business. In this episode, he shares his insight on building a great customer experience, as well as tips for fostering long-term engagement. Listen in so you can start applying his advice today.

You can find show notes and more information by clicking here: 

Direct download: BRAINFLUENCE186.mp3
Category:general -- posted at: 6:00am EST