Steve Bistritz knows firsthand how to work with C-level executives. With over 40 years of high-tech sales, sales management, and training management experience—as well as over 27 years working with IBM in sales and training-related positions—Steve is the President and Founder of sales training and consulting company He is also a popular keynote speaker and the co-author of the best-selling book Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top.

In this episode, Steve shares key takeaways from the book, which provides expert advice rooted in 10 years of empirical research conducted through interviews with C-Suite executives in 500 diverse companies and government bodies. Listen in to learn how to gain access to the most relevant executives for any buying decision, common mistakes that too many salespeople make, and more.

You can find show notes and more information by clicking here: 

Direct download: BRAINFLUENCE213.mp3
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