Have you ever thought about what brands in your life you can’t imagine living without? Maybe the thought of giving up your Apple computer gives you anxiety, or the idea of shopping anywhere other than Amazon makes you cringe. Those are the types of reactions that indicate how strongly we become attached to brands—if their marketing is done right. 

Today’s guest, Brian Sheehan, knows all about what it takes to create that kind of powerful brand attachment. Now the Professor of Advertising at the S.I. Newhouse School of Public Communications at Syracuse University, he teaches courses in advertising, advertising management, advertising strategy, digital advertising, and international advertising. In this episode, he shares insights from his new book, Loveworks: How the World’s Best Marketers Make Emotional Connections to Win in the Marketplace, and explains what it takes to become a brand that consumers can’t live without. 

You can find show notes and more information by clicking here: 

Direct download: BRAINFLUENCE197.mp3
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