Denise Lee Yohn joins me today to share her research and the backstory of her latest book and how it applies to not just to big enterprises but businesses of any size. Listen in to discover the strategies that companies like HEB, Costco, and PIRCH are using to grow their brands.

You can find show notes and more information by clicking here:

Direct download: BRAINFLUENCE086.mp3
Category:general -- posted at: 6:00am EDT