Thu, 12 February 2015
Ep #45: Scientists Get Closer to The “Buy Button” in The Brain with Angelika Dimoka, Paul Pavlou and Vinod Venkatraman
This week, I have a special treat for The Brainfluence Podcast listeners. My guests are the three lead researchers from Temple University's Center for Neural Decision Making at the Fox School of Business. Professors Angelika Dimoka, Paul Pavlou and Vinod Venkatraman have received a $286,000 research grant from the Advertising Research Foundation (ARF), a non-profit group that provided TV ads from major sponsor companies in the consumer-goods, financial, technology, travel, and pharmaceutical industries.
Their mission was to test all of the popular neuromarketing technologies and see which could actually predict consumer behavior. The results may surprise you!
You can find show notes and more information by clicking here: http://bit.ly/1A7Dnyo