Roger Dooley is an author, international keynote speaker, founder of the consultancy Dooley Direct, and co-founder of College Confidential, the leading college-bound website. He writes the popular blog  Neuromarketing  as well as a column at, and his books include Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing and his latest release, Friction: The Untapped Force That Can Be Your Most Powerful Advantage

In this episode, Roger shares key concepts from his new book that everyone should know, including strategies for both large and small organizations to boost sales. Listen in to learn how friction affects everything from human behavior and work environments to buying decisions and individual habits.

You can find show notes and more information by clicking here: 

Direct download: BRAINFLUENCE267.mp3
Category:general -- posted at: 6:00am EDT