It may seem like a no-brainer that customers should be a company's priority -- after all, "the customer is always right." But, as this week's guest shows us, all too often companies are more focused on profits than on the value they add to customers' lives through products and services. 

Today we're joined by Gautam Mahajan, author and Value Creation expert, as he shares some of the key insights from his new book Value Creation: The Definitive Guide for Business LeadersWhile he doesn't assert that the customer is indeed always correct, he does argue in favor of a customer-centric philosophy and the many benefits it entails.

You can find show notes and more information by clicking here: 

Direct download: BRAINFLUENCE127.mp3
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