I invited Jay to talk about his latest book, Hug Your Haters, that addresses the fear of engaging with potentially nasty or even mean customers. Jay shares how you can learn to embrace these "haters" and turn them into inspiration for even better customer care.

Jay makes the point that we spend vast amounts of money on marketing and sales in the quest for new customers, but only a tiny fraction of that on serving our current customers.

Tune in to this engaging conversation to discover how you can use customer service as your new marketing plan and bring your customers back time and time again.

You can find show notes and more information by clicking here:

Direct download: BRAINFLUENCE101.mp3
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