Brainfluence

Dorie Clark joins us today on Brainfluence discuss her new book, The Long Game and  to explain why a long-term strategy is essential to help us achieve our goals in life. In this era of instant gratification, it’s hard to wait until a business strategy works or the results of practice start showing results. But, Dorie notes, success is a product of long-term consistency for example, a one-percentage daily improvement (as James Clear explained in Atomic Habits). This approach requires you avoid frequent changes. Rather, you must keep going and stick to a strategy that works for you.

Creating mental space is essential on your path to success. If you stuff all your hours with work, not heeding the long-term implications of constant jam-packed days, you will never know if you’re heading where you want to.

Listen to today’s conversation as Dorie and Roger discuss many more topics, including why you must create room for whitespace in your calendar and how to do that even if you don’t have schedule flexibility.
Show page with video and text versions, resources, etc.: https://www.rogerdooley.com/dorie-clark-long-game/

Direct download: Ep388-dorie-clark-long-game.mp3
Category:general -- posted at: 12:54pm EDT

Dan Pink explores a new and surprising topic: Regret. We all have regrets, and usually we think of regret as something to avoid. Not so, says Dan. He explains how regret can be a positive force, the four categories of regret, and more.

Show notes: https://www.rogerdooley.com/dan-pink-regret/

Video: https://youtu.be/Gx32A_c5Pyk

Direct download: Ep387-dan-pink-regret.mp3
Category:general -- posted at: 12:51pm EDT

One of the most interesting people I've had on Brainfluence is Wired co-founder Kevin Kelly. He's a renowned futurist, a perpetual gadget guru, a serious photographer, and an even more serious traveler. His latest project doesn't fit our usual conversation topics, but, as expected, his insights are fascinating.
Book link: https://amzn.to/33rqNzv
Show notes link: 
Kevin Kelly, co-founder of WIRED and renowned futurist, has toured Asia for over half a century. Not only has he witnessed its changing culturhttps://www.rogerdooley.com/kevin-kelly-vanishing/e and landscape, but he’s also captured his experience in 9000 photographs, later compiled into 1000 pages of his most recent book, Vanishing Asia.

Kevin set off for Asia in 1972 with a film camera. With no remote idea about Asia or its culture, he started to document the traditions that eventually seemed “disappearing even from first sight”. He put together the results from his privileged journey (as he describes it) in his three-volume book, which speaks everything traditional about Turkey in the West to Japan in the East.
Kevin’s current title at Wired is “Senior Maverick,” a designation I’m sure you will agree is appropriate.

Direct download: Ep_386-kevin_kelly-21.mp3
Category:general -- posted at: 7:31am EDT

One of the most interesting people I've had on Brainfluence is Wired co-founder Kevin Kelly. He's a renowned futurist, a perpetual gadget guru, a serious photographer, and an even more serious traveler. His latest project doesn't fit our usual conversation topics, but, as expected, his insights are fascinating.
Book link: https://amzn.to/33rqNzv
Show notes link: 
Kevin Kelly, co-founder of WIRED and renowned futurist, has toured Asia for over half a century. Not only has he witnessed its changing culturhttps://www.rogerdooley.com/kevin-kelly-vanishing/e and landscape, but he’s also captured his experience in 9000 photographs, later compiled into 1000 pages of his most recent book, Vanishing Asia.

Kevin set off for Asia in 1972 with a film camera. With no remote idea about Asia or its culture, he started to document the traditions that eventually seemed “disappearing even from first sight”. He put together the results from his privileged journey (as he describes it) in his three-volume book, which speaks everything traditional about Turkey in the West to Japan in the East.
Kevin’s current title at Wired is “Senior Maverick,” a designation I’m sure you will agree is appropriate.

Direct download: Ep_386-kevin_kelly-21.mp3
Category:general -- posted at: 7:30am EDT

In today’s episode, we are joined by Nathalie Nahai, an international speaker, author, and consultant whose work explores the intersection between persuasive technology, ethics, and the psychology behind evolving consumer behaviors. Nathalie talks about the concept in the book Business Unusual, the importance of trust for consumers today, the meaning of eudaimonic culture, and examples of companies with eudaimonic culture. She also shares some insights on similarity and social identity, virtual work, what we can do to be better at virtual meetings and, building trust virtually. Tune in to learn more about building better customer relationships and a successful, sustainable organization.

Show Notes: https://www.rogerdooley.com/nathalie-nahai-unusual/ ‎

Key Moments:
[01:43] The concept of the book Business Unusual
[03:14] The importance of trust for customers today
[05:37] The dissonance between the experience for the customers and the internal marginations of the company
[07:35] Eudaemonic culture
[09:22] Examples of companies with a eudaemonic culture
[14:41] People learning meaning
[17:07] Similarity and social identity
[18:08] The thoughtful marketing experience
[22:38] Virtual work
[25:06] What can one do to be better at virtual meetings?
[28:00] Building trust virtually
[29:18] Zoom happy hours

 

Direct download: Ep385-nathalie-nahai-business-unusual.mp3
Category:general -- posted at: 9:36am EDT

Cass R. Sunstein is currently the Robert Walmsley University Professor at Harvard. He is the founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School. In 2018, he received the Holberg Prize from the government of Norway, sometimes described as the equivalent of the Nobel Prize for law and the humanities. In 2020, the World Health Organization appointed him as Chair of its technical advisory group on Behavioural Insights and Sciences for Health. From 2009 to 2012, he was Administrator of the White House Office of Information and Regulatory Affairs. He’s co-author with Richard Thaler of the best-seller NUDGE.

Sunstein's new book is  SLUDGE, which builds on the ideas in Nudge and describes how bad processes, whether unintentionally bad or bad by design, waste billions of dollars and untold hours in effortful citizen and customer experience. Sunstein joins Brainfluence for a lively discussion of sludge, friction, and how to make the world a better place.

Direct download: sunstein-cass-audio-final.mp3
Category:podcast -- posted at: 10:18am EDT

Joining Roger on today’s show is the highly energetic and informative Andrew Davis. Andrew Davis is a best-selling author, keynote speaker, and wealth of knowledge in marketing, public speaking, customer experience, and building a powerful legacy. Not to mention, Davis has also produced for NBC and The Muppets.

Throughout this fascinating episode, Davis reveals his first-hand experience of adapting to virtual events in light of the COVID-19 pandemic and discusses the importance of production quality. The influential marketing expert also shares the secret to becoming an in-demand speaker, offering valuable advice on how to captivate and delight your audience. Key points covered throughout the episode include:

 Show Notes Page:  https://www.rogerdooley.com/andrew-davis-referable/

[0:40] - Introduction to Andrew Davis.
[1:24] - Embracing virtual events and presentations.
[2:06] - Andrews’s top three learnings of creating successful virtual experiences.
[5:17] - The creation of The Referable Speaker.
[8:29] - The four categories of public speakers.
[12.37] - How to surprise and delight your audience.
[19.43] - The key to attracting referrals.
[23.40] - The journey to now: an insight into Andrews professional roadmap.
[25.04] - The power of tracking data for growth.
[26.24] - Mastering customization and knowing your audience.
[28.24] - The impact of a signature bit.

Direct download: andrew-davis.mp3
Category:general -- posted at: 1:47pm EDT

Thomas Zoëga Ramsøy is the CEO and Founder of Neurons Inc, a global leader in applied neuroscience. A neuropsychologist with a Ph.D. in neurobiology and neuroimaging, Thomas has worked with leading universities like Oxford, Cambridge, Stanford, and Harvard, using a combination of psychology and neuroscience to understand what drives our choices and behaviors.

In this episode, we discuss how Neurons’ eye-tracking tool works, the circumstances where eye tracking can really make a difference, and when you should consider combining this technology with other neuromarketing tools. Listen in to learn how organizations can harness the power of neuromarketing (without the often hefty price tag) and how the pandemic has had a lasting impact in the neuromarketing space.

You can find show notes and more information by clicking here: https://bit.ly/36ZeyZN

Direct download: BRAINFLUENCE382.mp3
Category:general -- posted at: 6:00am EDT

Juliet Funt is a keynote speaker and advisor to Fortune 500 companies. She’s the founder and CEO of the efficiency firm Juliet Funt Group and an evangelist for expanding the potential of companies by unburdening their talent from busywork. She has also put her insights into a new book, A Minute To Think: Reclaim Creativity, Conquer Busyness, and Do Your Best Work.

Listen in as Juliet explains what white space is and why it is so important to enhance productivity in the workplace and get away from the hustle culture that has so many of us feeling burned out. She also shares some of the small ways that white space can be incorporated into your day, why we need to break the assumption that white space is only for recuperation, and tips on how to get away from living in your inbox so you can be less frazzled and more productive.

You can find show notes and more information by clicking here: https://bit.ly/2VZ1n8X

Direct download: BRAINFLUENCE381.mp3
Category:general -- posted at: 6:00am EDT

Gleb Tsipursky is the founder and CEO of Disaster Avoidance Experts. A thought leader in future-proofing and cognitive bias risk management, Gleb joins the show for a second time to share insights from his new book, Returning to the Office and Leading Hybrid and Remote Teams: A Manual on Benchmarking to Best Practices for Competitive Advantage.

Listen in as we discuss how COVID-19 has changed how businesses handle shutdowns, as well as the primary cause of the market failure during the pandemic. Glen also shares the different biases that come into play when it comes to decision-making around remote work and how organizations can balance the desires of their employees for a hybrid workplace with the needs of the organization.

You can find show notes and more information by clicking here: https://bit.ly/3woZbEh

Direct download: BRAINFLUENCE380.mp3
Category:general -- posted at: 6:00am EDT