The Brainfluence Podcast with Roger Dooley

This week’s guest on The Brainfluence Podcast, is scientist, author, entrepreneur and speaker Paul J. Zak. Paul is the founding Director of the Center for Neuroeconomics Studies at Claremont Graduate University and the founder of O-Factor, Inc. He's a pioneer in the study of oxytocin and the neurochemistry of human behavior.

You can find show notes and more information by clicking here: http://bit.ly/1qi7yi9

 

Direct download: BRAINFLUENCE033.mp3
Category:general -- posted at: 6:00am EST

This week, we’re going to talk about how the way you describe your product or service can actually change what the customer experiences. While some business operate under the old maxim of “underpromise and overdeliver”, you may not only be selling your business and product short, but you may be creating a less-than-stellar customer experience.

You can find show notes and more information by clicking here: http://bit.ly/1tQj7eA

 

Direct download: BRAINFLUENCE032.mp3
Category:general -- posted at: 6:00am EST

After last week’s epic interview with Dr. Robert Cialdini, I decided to do a short solo recording focused on the intersection of magic, neuroscience, and selling. 

Today we dive into how to master the art of the top magicians to captivate and hold our audience's focus. Listen in to learn how you too can learn to harness your body and your mind to ensure that your customers can't take their eyes off of you.

You can find show notes and more information by clicking here:

http://bit.ly/1Gc0MPn

Direct download: BRAINFLUENCE031.mp3
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This week, I am delighted to welcome a legend in the field of persuasion and influence, Dr. Robert Cialdini.  His best-selling book Influence has sold over two million copies and has been translated into 27 languages. He is currently Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. We cover a variety of topics, including how small changes can have a big impact on the behavior of others.

You can find show notes and more information by clicking here: http://bit.ly/1wD8uvJ

Direct download: BRAINFLUENCE030.mp3
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This week on The Brainfluence Podcast, our guest is Paul Roetzer. Paul is the founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency, whose focus is on getting and measuring results using marketing technology. Paul is also a fellow Wiley author, having written The Marketing Agency Blueprint and The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success.

You can find show notes and more information by clicking here: http://bit.ly/1s0NtGU

Direct download: BRAINFLUENCE029.mp3
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Today, we are exploring the sensory weapons that retailers need to be wielding against their eCommerce competitors, and how appealing to all five senses of consumers can give retailers the upper hand. Listen in to the podcast to learn how the sensory side of retail works, and how several examples of real companies have capitalized on this with huge success.

 You can find show notes and more information by clicking here: http://bit.ly/1sE9ul9

Direct download: BRAINFLUENCE028.mp3
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Our special guest this week on the Brainfluence Podcast is Scott Stratten. Scott is the President of the company, UnMarketing, a sought after-keynote speaker and an expert in viral, authentic and social marketing, utilizing a proprietary system called Un-Marketing. He is also the bestselling author of multiple business books, including his newest book Unselling: The New Customer Experience.

You can find show notes and more information by clicking here: http://bit.ly/10Dy5e1

Direct download: BRAINFLUENCE027.mp3
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This week on The Brainfluence Podcast, I welcome Kyle Henderson to the show. Kyle is the founder and chief product officer at YouEye, Inc. 

Using your customers' own computers, smart phones and tablets, YouEye enables your to get insight and instant feedback on website design, media and even products. Kyle and I discuss usability testing, the challenges of mobile, and the "cognitive funnel" aspect of ecommerce.

You can find show notes and more information by clicking here: http://bit.ly/1ozuJ0U

Direct download: BRAINFLUENCE026.mp3
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Crowdlaunching is a novel way to launch a product that has been developed but needs to build buzz and community. Crowdlaunching co-creator Moses Ma is one of the three principal founders of FutureLab and the managing partner of Next Generation Ventures, where he helps launch enterprise, e-Commerce and e-Learning start-ups.

Moses has created some of the world’s best-selling computer games and have been praised as a tech visionary in Times Magazine and the New York Times. Drawing upon years of experience as an innovation consultant for companies worldwide, Moses co-authored his new book, Agile Innovation: The Revolutionary Approach to Accelerate Business, Inspire Engagement, and Ignite Creativity.

You can find show notes and more information by clicking here: http://bit.ly/1Dx4CkT

Direct download: BRAINFLUENCE025.mp3
Category:general -- posted at: 6:00am EST

This week on The Brainfluence Podcast, I welcome Anna Simpson to the show. Anna is the Curator of the Futures Centre and Editor of Green Futures, a publication of the Forum for the Future in Singapore. She is an accomplished journalist and speaker, specializing in the future of business and society. She most recently spoke at the Sustainability Communications Forum in London and the World Forum for a Responsible Economy in Lille. Anna is the author of the new book, The Brand Strategist’s Guide to Desire: How to Give Consumers What They Actually Want.

You can find show notes and more information by clicking here: http://bit.ly/1s5ZXgW

Direct download: BRAINFLUENCE024.mp3
Category:general -- posted at: 6:00am EST