The Brainfluence Podcast with Roger Dooley

This week, I am excited to bring Nancy Duarte on the show. Nancy is the founder and CEO of Duarte, Inc, a communication expert, thought leader, and award-winning author of Slide:ology, The HBR Guide to Persuasive Presentations, Resonate and her latest, the free E-book Slidedocs. She is one of Inc.com’s Top 100 Leadership and Management Experts, and her company, the fifth largest female employer in the Silicon Valley, has created over a quarter of a million presentations for their clients worldwide. 

Listen in for a sneak peek into Nancy’s books and company to maximize the potential of your presentations.

You can find show notes and more information by clicking here: http://bit.ly/1pcQdD1

 

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Our guest this week, Carla Nagel is at the forefront of pushing neuromarketing to a higher level of professionalism and understanding. Carla is the founder and executive director of the Neuromarketing Science and Business Association (NMSBA). Her goal is to create an association to promote neuromarketing, connect with people worldwide, and work towards a resolution of the pressing ethical issues. We cover a range of topics, ranging from fear of advertising enhanced by neuromarketing to how new techniques make neuromarketing accessible for any marketing budget.

You can find show notes and more information by clicking here: http://bit.ly/1jKvHdY

Direct download: BRAINFLUENCE015.mp3
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Our special guest this week is conversion expert Brian Massey. Brian is the Conversion Scientist™, the founder of Conversion Sciences, creator of The Conversion Scientist blog, and author of Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist. Listen in as Brian sheds light on several of the greatest tools you can use to maximize the potential of your website.

You can find show notes and more information by clicking here: http://bit.ly/1lPwBju

Direct download: BRAINFLUENCE014.mp3
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This week, I am excited to bring Chris Goward on the program. Chris is the founder one of the most sought-after marketing optimization agencies, Wider Funnel, and best-selling author of You Should Test That. Chris’s book takes a mixed approach using what he calls his conceptual manifesto as to why companies need to radically change up their marketing approach. With Chris’s help, you can dive into finding the right questions to ask in order to achieve the desired results from your website. Listen in for a sneak peek into Chris’s models and concepts to maximize your potential. 

You can find show notes and more information by clicking here: http://bit.ly/1quQWSM

 

Direct download: BRAINFLUENCE013.mp3
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On this episode of The Brainfluence Podcast, Peter McLaughlin joins us to share another side of the conversation we started last week with Dr. Nick Morgan. After a life-changing cancer diagnosis coupled with Lyme disease, Peter started digging into the massive amounts of research on alternative cures. His research led to the discovery of the power of the placebo effect and how truly powerful the human mind is. Drawing upon his unique experiences and talents he wrote Becoming The Customer – Empathy, Influence, and Closing the Sale and has since turned it into a sales development program.

 You can find show notes and more information by clicking here: http://bit.ly/1v4byij

Direct download: BRAINFLUENCE012.mp3
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This week, I am pleased to welcome Dr. Nick Morgan to the show. His latest book, Power Cues, delves into the latest discoveries of human communication that integrate brain and behavioral sciences. With Nick’s guidance, you'll communicate with physical gestures, sounds and posture that match and enhance your message. Listen in for a preview of Nick’s practical, yet powerful methods of maximizing your impact with audiences large and small.

 You can find show notes and more information by clicking here: http://bit.ly/1nPgDdl

Direct download: BRAINFLUENCE011.mp3
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Tune in as Chris Nodder breaks down design techniques and marketing strategies that can be used to influence people to do what you want them to do. Don’t miss this episode full of insights into the psychology of user interaction design!

Get full show notes here: http://bit.ly/1q1Gx0v

Direct download: BRAINFLUENCE010.mp3
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On this episode,we are talking about the Persuasion Slide Theory, developed by Roger Dooley in 2013. This theory was first presented at the ConvesionSUMMIT in Frankfurt, Germany as a model or container into which other persuasion theories can fit. It integrates many different theories of persuasion that tend to operate separately of each other into a practical and applicable business model. 

 You can find show notes and more information by clicking here: http://bit.ly/1kIaScz

 

Direct download: BRAINFLUENCE009.mp3
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John’s latest book, Duct Tape Selling, shows how employing the strategies of today’s inbound marketing will maximize sales results. It is full of practical advice for small and medium businesses, helping them to develop sales superstars. If you think Sales and Marketing don’t mix, you are in for a surprise.

Direct download: BRAINFLUENCE008.mp3
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Challenging conventional notions of how to be a  prosperous entrepreneur can leave one with some pretty uncomfortable labels, such as “oddball,” “eccentric,” or even “freak.” In this episode of The Brainfluence Podcast, Chris Brogan shares how he is reclaiming the term “freak” as a brand of empowerment and success..

Direct download: BRAINFLUENCE007.mp3
Category:general -- posted at: 6:00am EDT