Brainfluence

James Crabtree is a Singapore-based author and journalist, an Associate Professor of Practice at the Lee Kuan Yew School of Public Policy, and a senior fellow at the school’s Centre on Asia and Globalisation. His best-selling book, The Billionaire Raj: A Journey Through India’s New Gilded Age, covers the rise of India’s new billionaire class in a radically unequal society and was short-listed for the Financial Times McKinsey book of the year.

In today's episode, James discusses India’s economy, as well as what he learned from years of working for the Financial Times and leading the newspaper's coverage of Indian business. Listen in to learn how India’s e-commerce sector is growing, what surprised James the most when talking with India's elite, and the problem he sees with the country's legal structure.

You can find show notes and more information by clicking here: https://bit.ly/2VOd5lX 

Direct download: BRAINFLUENCE269.mp3
Category:general -- posted at: 6:00am EDT

Lisa Bodell is an award-winning author and CEO of FutureThink, an innovation firm that thrives on simplicity. A futurist and expert on the topic of change, Lisa’s mission is to provoke fresh thinking and help people solve problems in intentionally simple ways. She has appeared on NPR and FOX News, and has been published in Fast Company, The New York Times, and WIRED.

In this episode, Lisa shares insights from her book, Why Simple Wins, including how complexity issues not only hold companies back, but can also cost them money. Listen in to learn where many complexity issues start, how Lisa gauges these kinds of problems in the organizations she helps, and what you can do to start identifying similar issues within your own organization.

You can find show notes and more information by clicking here: http://bit.ly/2VNvlMa 

Direct download: BRAINFLUENCE268.mp3
Category:general -- posted at: 6:00am EDT

Roger Dooley is an author, international keynote speaker, founder of the consultancy Dooley Direct, and co-founder of College Confidential, the leading college-bound website. He writes the popular blog  Neuromarketing  as well as a column at  Forbes.com, and his books include Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing and his latest release, Friction: The Untapped Force That Can Be Your Most Powerful Advantage

In this episode, Roger shares key concepts from his new book that everyone should know, including strategies for both large and small organizations to boost sales. Listen in to learn how friction affects everything from human behavior and work environments to buying decisions and individual habits.

You can find show notes and more information by clicking here: https://bit.ly/2vPnf6p 

Direct download: BRAINFLUENCE267.mp3
Category:general -- posted at: 6:00am EDT

Michael Goldsby, PhD is the Stoops Distinguished Professor of Entrepreneurship and Executive Director of the Entrepreneurship Center at Ball State University. Also the co-author of Entrepreneurship The Disney Way, which he co-wrote with Rob Mathews, Mike joins the show today to discuss the unbeatable combination of entrepreneurship, passion, and creativity that Walt Disney had to establish one of the most successful businesses in history.

You can find show notes and more information by clicking here: https://bit.ly/2PNIRJA 

 

Direct download: BRAINFLUENCE266.mp3
Category:general -- posted at: 6:00am EDT

Ryan Levesque is the CEO of The ASK Method® Company, #1 national bestselling author of Ask, and co-founder of Bucket.io. Today, he joins the show to share insights from his latest book, Choose: The Single Most Important Decision Before Starting Your Business. With plenty of entrepreneurial experience, Ryan will give his most valuable tips on how to launch and expand your business.

Listen in to discover the importance of asking the right questions and what Ryan says is a critical incorrect choice many entrepreneurs make that leads to failure. You’ll learn how you can teach something you are passionate about—even if you're not an expert—and the steps you can take to ensure a successful business.

You can find show notes and more information by clicking here: https://bit.ly/2J0ESaT 

Direct download: BRAINFLUENCE265.mp3
Category:general -- posted at: 6:00am EDT

Adrian Swinscoe is a customer experience consultant and advisor, as well as a frequent writer, podcaster, conference speaker, panelist, and interviewer. Today, he interviews Roger about how friction—defined as any unnecessary or wasted effort, time, or money in accomplishing a task—impacts not only our experience as customers, but also our everyday lives.

Listen in to discover how friction can hinder everything from the success of businesses to breaking bad habits, as well as some areas where friction can actually be a good thing. You’ll learn how to identify friction and what we can do to reduce it in our lives.

You can find show notes and more information by clicking here: http://bit.ly/2KLMY9Y 

Direct download: BRAINFLUENCE264.mp3
Category:general -- posted at: 6:00am EDT

Greg Satell is a popular author, speaker, and trusted advisor. The author of Cascades: How to Create a Movement that Drives Transformational Change and Mapping Innovation (which was selected as one of the best business books of 2017 by 800-CEO-Read), Greg has been published in Harvard Business Review and Ink, and has been recognized as a thought leader by many others.

In this episode, Greg breaks down what it really takes to grow awareness and coordinate movement for change. Listen in to learn the keys to viral marketing, advice for increasing awareness, and how to get people to take part in a cause.

You can find show notes and more information by clicking here: http://bit.ly/2U97GQD 

Direct download: BRAINFLUENCE263.mp3
Category:general -- posted at: 6:00am EDT

Dr. Tedi Asher is the first—and only—art museum neuroscientist. Shortly after completing her Ph.D. at Harvard Medical School, she became the Neuroscience Researcher at the Peabody Essex Museum (PEM) in Salem, Massachusetts. There, she helps to inform the exhibition design strategy by analyzing emerging neuroscientific findings and proposing recommendations to increase engagement and visitor impact.

In this episode, Tedi shares the details of her unique line of work, as well as how directing people's viewing impacts their experience. Listen in to hear about her findings on engagement, examples of her experiments, and more.

You can find show notes and more information by clicking here: http://bit.ly/2VnI3No 

Direct download: BRAINFLUENCE262.mp3
Category:general -- posted at: 6:00am EDT

Mitch Joel has been called “one of North America’s leading visionaries” and the “Rock Star of Digital Marketing” by Strategy Magazine. A multi-talented podcast host, entrepreneur, and author, Mitch is the founder of Six Pixels Group and former co-founder and president of Twist Image, which he later sold to WPP. He frequently speaks to groups like Wal-Mart, Starbucks, Microsoft, and Twitter, and has been giving between 40 and 60 keynote presentations per year since 2005.

In this episode, Mitch breaks down where we are with technology today, as well as insights from his book Ctrl Alt Delete, which Amazon named one of the best business books of 2013. Listen in to hear why Mitch says many businesses remain "in purgatory" and what companies need to consider when it comes to their websites and how they connect.

You can find show notes and more information by clicking here: http://bit.ly/2JPiIKQ 

Direct download: BRAINFLUENCE261.mp3
Category:general -- posted at: 6:00am EDT

Cal Newport isn’t on Twitter, Facebook, Instagram, or any other social media platform—and for good reason. An associate professor of computer science at Georgetown University, Cal has spent a lot of time studying and writing about how humans interact with technology. He’s the author of six books, including Deep Work, So Good They Can't Ignore You, and his latest, appropriately titled Digital Minimalism.

In this episode, Cal explains how social media has become more and more addictive and how this fragments our attention to make real concentration increasingly difficult. Listen in to learn the benefits of digital minimalism, how to draw the line between beneficial online activities and those that have a negative impact, and what you can do to give yourself a digital detox.

You can find show notes and more information by clicking here: http://bit.ly/2U08Th1 

Direct download: BRAINFLUENCE260.mp3
Category:general -- posted at: 6:00am EDT