Brainfluence

Brian Solis is a leading digital anthropologist and futurist, and has been called "one of the greatest digital analysts of our time.” Also a world-renowned keynote speaker and an award-winning author, Brian studies the impact of disruptive technologies on business and works to humanize trends to help people understand how the world is changing, as well as what to do about it.

In this episode, he shares insights from his new book, Lifescale: How to Live a More Creative, Productive and Happy Life, which breaks down the struggles of living in a world rife with constant digital distractions. Listen in as he explains how to minimize your digital distractions and overcome the unforeseen consequences of living a technology-filled life.

You can find show notes and more information by clicking here: https://bit.ly/3184nNs 

Direct download: BRAINFLUENCE279.mp3
Category:general -- posted at: 6:00am EDT

Today we are replaying a very well-received episode with Dr. BJ Fogg from late last year. BJ is a behavioral scientist at Stanford University, where he runs the Behavior Design Lab. He teaches his models and methods in graduate seminars, and his work has been applied by his students and others to create successful products, including Instagram.

In this episode, BJ explains how we can use behavior design strategies to develop beneficial habits and create positive change. You’ll learn the numerous factors that influence our behavior, what makes people do the things they do, and hacks for changing habits and motivating yourself.

You can find show notes and more information by clicking here: https://bit.ly/2Mb1yqE 

Direct download: BRAINFLUENCE278.mp3
Category:general -- posted at: 6:00am EDT

Blake Morgan is recognized as a leader in customer experience. A keynote speaker and the author of two books on the subject—including More is More: How The Best Companies Work Harder And Go Farther To Create Knock Your Socks Off Customer Experiences—Blake joins the show to discuss the future of customer experience and how you can guarantee your business is valuable to customers.

Listen in as she shares the important distinction between customer service and customer experience, as well as why being valuable doesn't necessarily mean being profitable. You'll learn what it takes to customize an experience, the importance of having a good workplace culture, and more.

You can find show notes and more information by clicking here: https://bit.ly/2YSmBlu 

Direct download: BRAINFLUENCE277.mp3
Category:general -- posted at: 6:00am EDT

Dr. Matthew L. Tompkins is an American magician-turned-psychologist who completed his DPhil in Experimental Psychology at the University of Oxford. His research focuses on the cognitive psychology of illusions, and his experience as a professional magician—before he began his academic career—continues to influence his work. Today he joins the show to discuss experimental psychology and share insights from his book, The Spectacle of Illusion.

Listen in as Matt explains the similarities between magic/illusions and psychology, as well as how people can experience what feels like a paranormal situation using conventional psychological methods. You’ll learn how much of magic is driven by attention, what Anomalistic Psychology is, and more.

You can find show notes and more information by clicking here: https://bit.ly/2G6Qh6Y 

Direct download: BRAINFLUENCE276.mp3
Category:general -- posted at: 6:00am EDT

Colin Shaw is the Founder and CEO of Beyond Philosophy, one of the world's leading customer experience consultancy and training companies. Also a prolific blogger, the author of six bestselling books, and co-host of The Intuitive Customer podcast, Colin joins the show to discuss how to improve your brand's customer experience and what many businesses are doing wrong.

Listen in to learn the crucial difference between what customers say and what they do, as well as how to properly measure customer experience. You'll learn what it takes to build trust with your customers and how to give them the fantastic experience they deserve.

You can find show notes and more information by clicking here: http://bit.ly/32f24tu 

Direct download: BRAINFLUENCE275.mp3
Category:general -- posted at: 6:00am EDT

Krista Neher is the CEO of Boot Camp Digital, a best-selling author, and an international speaker. With over 10 years of branding and marketing experience, Krista is a social media pioneer, having run one of the first successful corporate Twitter accounts—before social media was even a recognized phrase. Today she joins the show to share insights from her book, Digital Marketing That Actually Works, and offer advice for making digital marketing work for your company.

Listen in to learn about the importance of looking at quality instead of only looking at quantity and cost in regards to KPIs, as well as what's going on with the state of SEO today. You'll hear Krista’s thoughts on conversion optimization, when it's time to start using content marketing, and how to create better content.

You can find show notes and more information by clicking here: http://bit.ly/2RPcBqf 

Direct download: BRAINFLUENCE274.mp3
Category:general -- posted at: 6:00am EDT

Andrew Tarvin claims to be the world’s first Humor Engineer, teaching people how to get better results while having more fun. Combining his background as a project manager at Procter & Gamble with his experience as an international comedian, Drew has worked with thousands of people at 200+ organizations—including P&G, GE, and Microsoft—to help them use humor in the workplace to improve communication, morale, and company loyalty.

In this episode, Drew discusses the benefits of making your workplace more fun, as well as how to decide when it is appropriate to use humor within your workspace. He also shares insights from his new book Humor That Works: The Missing Skill for Success and Happiness at Work, including tips for using humor more effectively and how to incorporate it into your life.

You can find show notes and more information by clicking here: http://bit.ly/2X2dhtD 

Direct download: BRAINFLUENCE273.mp3
Category:general -- posted at: 6:00am EDT

Jason Hreha is one of the world’s leading applied behavioral scientists. He studied neuroscience at Stanford University, where he was the lead researcher in the world-renowned Stanford Persuasive Technology Lab. Today he joins the show to discuss how he started in behavioral science and how he applies his knowledge to complex business and product design problems.

Listen in to hear why Jason thinks social media platforms are more addictive these days and what’s changed from previous years of online messaging. You'll learn how Jason founded an industry-changing behavioral science unit at Walmart, as well as his take on simplification, motivation, and instigation.

You can find show notes and more information by clicking here: http://bit.ly/2IKLl8s 

Direct download: BRAINFLUENCE272.mp3
Category:general -- posted at: 6:00am EDT

Art Markman is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at the University of Texas at Austin, as well as Executive Director of the IC2 Institute. The author of over 150 scholarly papers on topics such as reasoning, decision making, and motivation, Art has also written several books, including Smart Thinking, Smart Change, and Brain Briefs.

In this episode, he shares insights from his upcoming book, Bring Your Brain to Work, and discusses what it takes to interview like a pro. Listen in to learn how to improvise in an interview situation, what you can do to become more productive, and more.

You can find show notes and more information by clicking here: https://bit.ly/2EUuoHl 

Direct download: BRAINFLUENCE271.mp3
Category:general -- posted at: 6:00am EDT

Doug Hall is an inventor, researcher, and educator, as well as the founder of the Eureka! Ranch, Innovation Engineering Institute, and Brain Brew Custom Whisk(e)y. Doug has been named one of America’s top innovation experts by Inc. magazine, The Wall Street Journal, Dateline NBC, CNBC, CIO Magazine, and the CBC, and unlike other inventors who decide to keep their methods secret, he is dedicated to teaching innovation through his books and courses.

In this episode, Doug shares insight from his latest book, Driving Eureka!: Problem-Solving with Data Driven Methods & the Innovation Engineering System, and what it takes to become a master innovator. Listen in to learn how he went about starting up Brain Brew Custom Whisk(e)y, what he's doing to continue growing his business bigger and better, and what we can all do to become “meaningfully unique.”

You can find show notes and more information by clicking here: https://bit.ly/2Xl4nIn  

Direct download: BRAINFLUENCE270.mp3
Category:general -- posted at: 6:00am EDT