Steve Bistritz knows firsthand how to work with C-level executives. With over 40 years of high-tech sales, sales management, and training management experience—as well as over 27 years working with IBM in sales and training-related positions—Steve is the President and Founder of sales training and consulting company SellXL.com. He is also a popular keynote speaker and the co-author of the best-selling book Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top.

In this episode, Steve shares key takeaways from the book, which provides expert advice rooted in 10 years of empirical research conducted through interviews with C-Suite executives in 500 diverse companies and government bodies. Listen in to learn how to gain access to the most relevant executives for any buying decision, common mistakes that too many salespeople make, and more.

You can find show notes and more information by clicking here: http://bit.ly/2vBMPhR 

Any good marketer should try to keep up with Google’s ever-changing metrics, and today’s guest is one of the best resources for doing so. Rand Fishkin is the founder of SparkToro, and was previously cofounder of Moz and Inbound.org. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series and his blog. He also shares business advice—as well as his personal story—in his new book, Lost and Founder: A Painfully Honest Field Guide to the Startup World.

In this episode, Rand shares the stories behind his entrepreneurial adventures and misadventures, as well as the major lessons he learned along the way. Listen in to hear what Rand says every entrepreneur must keep in mind when looking into funding, timely SEO advice for businesses, and more.

You can find show notes and more information by clicking here: http://bit.ly/2Hz4pFy 

Today's guest is an international speaker and bestselling author on innovation and design. Most recently serving as the Global VP of Innovation and Officer at VF Corporation (a parent organization to over 30 global apparel companies, including The North Face, Vans, Timberland, and Nautica), Soon Yu regularly consults business leaders on developing meaningful Iconic Signature Elements, Signature Moments, and Signature Communication.

Soon has been featured in the Wall Street Journal, Washington Post, Entrepreneur Magazine, and New York Times, and he joins us today to share valuable advice on to how to build a brand's iconicity. Listen in to hear tips from his new book, Iconic Advantage®, and learn what it really takes for brands to become iconic.

You can find show notes and more information by clicking here: http://bit.ly/2GSLu7G 

Heather Ann Havenwood is a serial entrepreneur whose early career accomplishments include starting an online publishing company and taking it from zero to a seven-figure revenue in less than a year. She is also a prolific author—with titles ranging from dating to podcasting to entrepreneurship—and has been named one of the Top 50 Must-Follow Women Entrepreneurs for 2017 by Huffington Post.

Heather joins the podcast today to share insights from her newest book, Sexy Boss: How Female Entrepreneurs are Beating the BIG Boys While Changing the Rule Book for Money, Success and Even Sex. Listen in to hear the important lessons she learned from the struggles along her entrepreneurial journey, as well as her advice for female entrepreneurs to help them become a powerful force in the world.

You can find show notes and more information by clicking here: http://bit.ly/2GC5deX 

Sometimes, learning from your mistakes doesn't work. When a decision you made turns out badly, your first instinct is to not repeat that. But, that decision may well have been the best one with the information you had.

Or, have you ever over-analyzed a decision so much that you prevented yourself from actually making a choice? It seems we've all been there, and today's guest is here to tell us how to overcome this situation of paralysis by analysis, as well as how to become a better decision maker.

Annie Duke is a World Series of Poker bracelet winner, the winner of the 2004 Tournament of Champions, and the only woman to win the NBC National Poker Heads Up Championship. Merging her poker expertise with her cognitive psychology graduate work at UPenn, Annie is now a full-time professional speaker and decision strategist.

In this episode, Annie explains the science behind how we evaluate decisions and how to reframe our thinking to look at decisions objectively. You'll hear insights from her new book, Thinking In Bets: Making Smarter Decisions When You Don’t Have All the Facts, on the biggest problems we have as decision makers, how the wrong kind of decision-making can hurt innovation, and more.

You can find show notes and more information by clicking here: http://bit.ly/2FIaKQo