The Brainfluence Podcast with Roger Dooley (general)

With technology and innovation zipping along faster than ever - and especially with rapid gains in AI - it feels like we have to confront the question: are we finally reaching the Death of the Salesman? Tiffani Bova of Salesforce is here to weigh in on the great oncoming changes in sales and artificial intelligence that should make business better for all.

Tiffani is a self-described sales futurist and the Global Customer Growth and Innovation Evangelist for Salesforce.com. She focuses on the intersection of innovation, technology, and people to help companies grow bigger and better serve their customers.

Brands are rapidly learning to keep up with shifting customer needs, and sales must do the same - and Tiffani Bova has some great ideas about how you can stay ahead of the curve.

You can find show notes and more information by clicking here: http://bit.ly/2p5I9we 

Direct download: BRAINFLUENCE158.mp3
Category:general -- posted at: 6:00am EDT

Data is fascinating, and the proliferation of pseudo-scientific headlines and fancy charts across the internet only feed our obsession with numbers. But data can also be easily manipulated to support a narrative that is flashier and more interesting than the truth. How do you recognize it when this is the case? Dr. John Johnson has some ideas. 

We start off by debunking a couple humorous cases of manipulated data (think: pregnant men in the UK and grilled cheese leading to a better love life) and John explains why we're so susceptible to questionable data. John also shares his thoughts on the relationship between content marketing and data, and some statistics about the credibility boost enjoyed by articles with seemingly scientific graphics. 

You'll learn how YOU can use numbers to persuade more effectively - but use this knowledge for good!

You can find show notes and more information by clicking here: http://bit.ly/2oKHIoa 

Direct download: BRAINFLUENCE157.mp3
Category:general -- posted at: 6:00am EDT

A lot has changed on the web since today's guest was first on the show - and even more so in the five years since she published her now-classic book on web psychology. Have marketers gotten better at applying our knowledge of psychology to their online endeavors? And what's around the next curve? Nathalie Nahai has these answers, and more.

In this episode, we talk about the uptick in psychological marketing on the internet and the ethics discussions its spurred. Nathalie summarizes some new insights about personality and how they're used to target the right audience. We also debate the idea that technology is addictive, and imagine the future of a more seamless, less screen-dominated future.

You can find show notes and more information by clicking here: http://bit.ly/2obfu90 

Direct download: BRAINFLUENCE156.mp3
Category:general -- posted at: 6:00am EDT

Challenging the long-established science of interpreting facial expressions, facial coding, is just one of the surprises in this episode. The belief that the brain is divided into rational and emotional components is an ancient one, and hard to dispel. But our guest today, Dr. Lisa Feldman Barrett, and her team are doing work that debunks many of the old stereotypes we have about emotion, facial expressions, and rationality. She joins us to talk about her new book How Emotions Are Made: The Secret Life of the Brain and shares some of its most groundbreaking insights.

You can find show notes and more information by clicking here: http://bit.ly/2nzthFE 

Direct download: BRAINFLUENCE155.mp3
Category:general -- posted at: 6:00am EDT

Many of us think of creativity as an isolated incident - a flash of brilliance that inspires a bold painting or a perfect business decision. Yet research increasingly finds that discipline is key to fostering creativity. 

Erik Wahl begins this interview by sharing his love of art and the core mission of his book - to dispel the idea that creativity is a fleeting, singular moment rather than a daily practice. We talk about the coexistence of strict routine and freedom of mind, and how artists and successful businesses alike apply these principles to their work. Erik also shares his thoughts on why it's okay to keep a day job to protect your ability to create without commoditizing your work.

You can find show notes and more information by clicking here: http://bit.ly/2mQDLjx 

Direct download: BRAINFLUENCE154.mp3
Category:general -- posted at: 6:00am EDT

It seems like the term "addiction" gets thrown around quite often when we discuss technology: we're "addicted" to screens, to Facebook, to likes, and so on. But one of my first-ever guests on the show, Nir Eyal, is back to talk about why blaming technology for our behavior is misguided and counterproductive.

We kick things off by discussing the difference between habits and addiction and why Nir intentionally won't work with companies that aim to capitalize on the latter. We also talk about how new frontiers in the tech world relate to what Nir taught us in his book Hooked, and what the future of voice interfaces might be like.

You can find show notes and more information by clicking here: http://bit.ly/2mTd8e6 

 

Direct download: BRAINFLUENCE153.mp3
Category:general -- posted at: 6:00am EDT

Now more than ever you need to stand out and be recognized as an expert in your field. Today's guest, Mark Schaefer, joins us to share some critical insights and personal branding advice from his new book KNOWN: The handbook for building and unleashing your personal brand in the digital age

Mark and I begin by recalling his prediction (made three years ago) that content marketing would cease to be effective, which we're starting to see today. We then chat about his book, why he wanted to write it now, and how it's different from other personal branding how-tos. Mark offers some great tips for finding your niche, making sure it's sustainable enough to build a platform on, and what he learned from well-known, successful people across many fields. 

You can find show notes and more information by clicking here: http://bit.ly/2luBSVF 

Direct download: BRAINFLUENCE152.mp3
Category:general -- posted at: 6:00am EDT

Email has become a seemingly inescapable feature of our modern lives - but it doesn't have to be overwhelming or time-consuming. In this interview, writer Jocelyn Glei shares some great email-busting tips from her new book Unsubscribe: How to Kill Email Anxiety, Avoid Distractions, and Get Real Work Done

Jocelyn begins by talking about the psychology and neurochemistry of email and the two things that make it particularly addictive: random rewards and completion bias. Jocelyn also shares some of her best tips for cutting down on time spent writing emails, and how to conserve time and energy when writing e-correspondence. She even leaves us with some advice about how to make your emails stand out amongst the clutter of your recipient's inbox.

You can find show notes and more information by clicking here: http://bit.ly/2l1VpwN 

Direct download: BRAINFLUENCE151.mp3
Category:general -- posted at: 6:00am EDT

Change is one of the few things you can rely on in life, in the personal, technological, and business realms alike. Today's guest, Dave Gray, explores how we can intentionally harness change in his new book Liminal Thinking: Create the Change You Want by Changing the Way You Think, using quirky, engaging illustrations to help him explain the concept of liminal thinking.

We start off discussing Dave's first career as a news illustrator and why drawings can be such an effective teaching tool. Dave also explains the concept of liminal thinking that he explores in his new book, including how you can intentionally create liminal phases in your life to spur change. Dave and I also relate liminality and illustration to the business sector, and talk about why managers are often the obstacle to turning around failing companies.

You can find show notes and more information by clicking here: http://bit.ly/2lJ4z15 

Direct download: BRAINFLUENCE150.mp3
Category:general -- posted at: 6:00am EDT

Do bigger bonuses or fatter paychecks lead to greater effort and better results? Dan Ariely answers these and other questions as he explains the science of motivation.

Dan's first book, the NYTimes bestseller Predictably Irrational, refuted the idea that people make fundamentally rational choices in their lives and purchases. His newest book Payoff: The Hidden Logic That Shapes Our Motivations, pulls together myriad studies to help us better understand motivation, its limitations, and how we can better harness it.

Dan and I talk about the state of social science research today, including how his work has shaped the field and the replication crisis we're currently experiencing. He also talks about the importance of trust in work and society, and how we can impact even our best people as we attempt to weed out bad apples. We also chat about some of the experiments from his new book and why money isn't the all-powerful motivator we think it is.

You can find show notes and more information by clicking here: http://bit.ly/2knuY6J 

Direct download: BRAINFLUENCE149.mp3
Category:general -- posted at: 6:00am EDT