The Brainfluence Podcast with Roger Dooley (general)

Do you ever feel like you’re not communicating as effectively as you’d like? Though we all know communication is an important and necessary part of life, the truth is that it doesn’t always come easily. Thankfully, there are tactics we can use to improve how we relate to others, as well as how others relate to and perceive us. Here today to explain more about that is Alan Alda.

An internationally recognized actor, writer, and director, Alan has won seven Emmy Awards, received three Tony nominations, and earned an Academy Award nomination. He is also an active member of the science community, having hosted the award-winning series Scientific American Frontiers for eleven years and founded the Alan Alda Center for Communicating Science at Stony Brook University.

Already the author of two bestselling books, Never Have Your Dog Stuffed: And Other Things I’ve Learned and Things I Overheard While Talking To Myself, Alan recently released his third book, entitled If I Understood You, Would I Have This Look on My Face? My Adventures in the Art and Science of Relating and Communicating. Tune into today's episode to hear takeaways from his newest book, as well as his advice for improving your communication.

You can find show notes and more information by clicking here: http://bit.ly/2yhdi4W 

Direct download: BRAINFLUENCE183.mp3
Category:general -- posted at: 6:00am EST

Have you ever felt like you were addicted to a product? Food, beverage, device, or otherwise, it seems everyone has been there. But what is it about certain products that keeps you coming back for more and more…and more?

In this episode, Robert H. Lustig, M.D., MSL, breaks down the science behind addiction and how businesses are using it to take over their customers' brains. The author of the acclaimed Fat Chance: Beating the Odds Against Sugar, Processed Foods, Obesity and Disease (Avery, 2012), Robert is professor of pediatrics in the Division of Endocrinology and a member of the Institute for Health Policy Studies at University of California, San Francisco.

Today, he shares insights from his new book, The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains. Listen in to hear how corporations get customers to confuse pleasure and happiness in order to keep them hooked.

You can find show notes and more information by clicking here: http://bit.ly/2yAQiuw 

Direct download: BRAINFLUENCE182.mp3
Category:general -- posted at: 6:00am EST

We’re living in a time that some have referred to as the “retail apocalypse,” but that doesn’t mean there’s no hope for retailers. It just means retailers need to change their business model to keep up. The question is: how?

Today’s guest, Matthew Bertulli, brings us the answer. The Co-Founder & CEO of Demac Media, an award-winning eCommerce Agency that has helped process more than $500 million in online sales to date, Matthew has had a direct hand in the creation and growth of more than 100 eCommerce businesses over the last decade. A self-taught software developer, he has a strong foundation for his retail upbringing into the eCommerce space.

You can find show notes and more information by clicking here: http://bit.ly/2wAZJI6 

Direct download: BRAINFLUENCE181.mp3
Category:general -- posted at: 6:00am EST

We’ve all heard a certain saying about curiosity and the unfortunate fate of a cat, but have you ever wondered where that questioning mindset comes from in the first place? What is it that makes us eager to know more? Dr. Mario Livio is here today to answer that question and explain how marketers can use the science behind curiosity to make appealing advertisements.

An internationally renowned astrophysicist, a best-selling author, and a popular speaker, Dr. Livio has published more than 400 scientific papers on topics ranging from Dark Energy and cosmology to black holes and extrasolar planets. He is also the author of six popular science books, including The Golden Ratio, Brilliant Blunders, and Is God A Mathematician? (the basis for the 2016 Emmy-nominated NOVA program The Great Math Mystery).

His newest book is entitled Why? What Makes Us Curious, and he joins us to discuss that very subject. Tune in to find out where curiosity comes from and how you can use it produce powerful marketing messages.

You can find show notes and more information by clicking here: http://bit.ly/2wRuX1Y 

Direct download: BRAINFLUENCE180.mp3
Category:general -- posted at: 6:00am EST

What makes a superconsumer, and why are they so important? Today’s guest, growth strategy expert Eddie Yoon, is here to answer those questions and more. Eddie is the founder of the growth think tank and advisory firm, Eddie Would Grow, and has helped numerous businesses—ranging from cable media to pet food, and from consumer robotics to standby generators—go from several hundred million to nearly a billion dollars.

Eddie is also the author of the acclaimed book, Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth (Harvard Business School Press, 2016), as well as over 40 articles, including Make Your Best Customers Even Better (Harvard Business Review magazine, March 2014) and Why It Pays to Be a Category Creator (Harvard Business Review magazine, March 2013). He has been a keynote speaker in the U.S., Africa, Australia, Denmark, the UK, and Japan.

Today, he’s here to share what makes superconsumers, and why marketers need to understand how to reach them for the sake of growing their businesses.

You can find show notes and more information by clicking here: http://bit.ly/2eK7oB2 

Direct download: BRAINFLUENCE179.mp3
Category:general -- posted at: 6:00am EST

Our guest, Alexander Jutkowitz, has spent over 20 years helping brands find and tell their stories, and he joins us today to share techniques you can use to do the same.

A content marketing and strategy expert, Alexander has worked in more than 30 countries to lead communication, marketing, and political campaigns. He's worked with multinational corporations, not-for-profits, trade associations, and more. The co-founder of GROUP SJR and Truffle Pig, Alexander also serves as CEO of Hill+Knowlton Strategies and as a board member of The Advertising Council. Today he shares insights from his new book, The Strategic Storyteller, as well as valuable tips to help you find your story and connect with customers.

You can find show notes and more information by clicking here: http://bit.ly/2wMQ45G 

Direct download: BRAINFLUENCE178.mp3
Category:general -- posted at: 6:00am EST

First impressions are formed in milliseconds, are long lasting, and are incredibly important. Knowing nothing about candidates other than their photos, subjects were 70% accurate in predicting the outcome of actual elections. Our guest on this episode, Alexander Todorov, describes this research and shares other insights about first impressions. His new book Face Value: The Irresistible Influence of First Impressions collects his research and that of other scientists on how facial features, expressions, and other factors can influence people’s judgments and actions.

Alex’s research gives us some valuable insights into how we are seen by other people. He also shares some tips on how to match your look with the image you want to portray and the importance of a smile.

You can find show notes and more information by clicking here: http://bit.ly/2uFckOs

Direct download: BRAINFLUENCE176.mp3
Category:general -- posted at: 6:00am EST

Studies have found that 95% of people in influential positions think they are more influential than they really are. No matter what level of leadership you're at or how many followers you have, your true influence lies in your ability to move people to action. Stacey Hanke is on the show today to discuss her new book Influence Redefined: Be the Leader You Were Meant to Be, Monday to Monday and share how true influencers gain trust and communicate to draw people in.

You can find show notes and more information by clicking here: http://bit.ly/2vgvrNt

Direct download: BRAINFLUENCE175.mp3
Category:general -- posted at: 6:00am EST

When it comes to writing a book that sells year after year, Ryan Holiday definitely knows the formula. His books have all been best-sellers, and more importantly, they have continued to sell well long after their issue dates. In this episode, he discusses the principles for crafting a longstanding work, whether it's a book, a product, or even a restaurant,  from his newest book, Perennial Seller: The Art of Marketing Work that Lasts.

Ryan shares what differentiates a book that keeps selling over the years from a book that sells well initially but gradually disappears from view. He emphasizes that from the outset of creating a book, you need to be thinking ahead about what content and marketing efforts will truly make the book last. Finding the perfect balance between content that adds value and strategic marketing is crucial.

You can find show notes and more information by clicking here: http://bit.ly/2uQftcD

Direct download: BRAINFLUENCE174.mp3
Category:general -- posted at: 6:00am EST

Amazon is the company that every other company wants to be. They dominate ecommerce and are a serious player in every market they enter. And, their customers love them.

In this episode, best-selling authors Bryan and Jeffrey Eisenberg share lessons from their new book, written with co-author Roy Williams, Be Like Amazon: Even Lemonade Stands Can Do It. They have a passion for learning from Amazon and applying their strategies to businesses big and small.

You can find show notes and more information by clicking here: http://bit.ly/2vYUylo

Direct download: BRAINFLUENCE173.mp3
Category:general -- posted at: 6:00am EST