The Brainfluence Podcast with Roger Dooley (general)

This week, I am excited to bring Chris Goward on the program. Chris is the founder one of the most sought-after marketing optimization agencies, Wider Funnel, and best-selling author of You Should Test That. Chris’s book takes a mixed approach using what he calls his conceptual manifesto as to why companies need to radically change up their marketing approach. With Chris’s help, you can dive into finding the right questions to ask in order to achieve the desired results from your website. Listen in for a sneak peek into Chris’s models and concepts to maximize your potential. 

You can find show notes and more information by clicking here: http://bit.ly/1quQWSM

 

Direct download: BRAINFLUENCE013.mp3
Category:general -- posted at: 6:00am EDT

On this episode of The Brainfluence Podcast, Peter McLaughlin joins us to share another side of the conversation we started last week with Dr. Nick Morgan. After a life-changing cancer diagnosis coupled with Lyme disease, Peter started digging into the massive amounts of research on alternative cures. His research led to the discovery of the power of the placebo effect and how truly powerful the human mind is. Drawing upon his unique experiences and talents he wrote Becoming The Customer – Empathy, Influence, and Closing the Sale and has since turned it into a sales development program.

 You can find show notes and more information by clicking here: http://bit.ly/1v4byij

Direct download: BRAINFLUENCE012.mp3
Category:general -- posted at: 6:00am EDT

This week, I am pleased to welcome Dr. Nick Morgan to the show. His latest book, Power Cues, delves into the latest discoveries of human communication that integrate brain and behavioral sciences. With Nick’s guidance, you'll communicate with physical gestures, sounds and posture that match and enhance your message. Listen in for a preview of Nick’s practical, yet powerful methods of maximizing your impact with audiences large and small.

 You can find show notes and more information by clicking here: http://bit.ly/1nPgDdl

Direct download: BRAINFLUENCE011.mp3
Category:general -- posted at: 6:00am EDT

Tune in as Chris Nodder breaks down design techniques and marketing strategies that can be used to influence people to do what you want them to do. Don’t miss this episode full of insights into the psychology of user interaction design!

Get full show notes here: http://bit.ly/1q1Gx0v

Direct download: BRAINFLUENCE010.mp3
Category:general -- posted at: 6:00am EDT

On this episode,we are talking about the Persuasion Slide Theory, developed by Roger Dooley in 2013. This theory was first presented at the ConvesionSUMMIT in Frankfurt, Germany as a model or container into which other persuasion theories can fit. It integrates many different theories of persuasion that tend to operate separately of each other into a practical and applicable business model. 

 You can find show notes and more information by clicking here: http://bit.ly/1kIaScz

 

Direct download: BRAINFLUENCE009.mp3
Category:general -- posted at: 6:00am EDT

John’s latest book, Duct Tape Selling, shows how employing the strategies of today’s inbound marketing will maximize sales results. It is full of practical advice for small and medium businesses, helping them to develop sales superstars. If you think Sales and Marketing don’t mix, you are in for a surprise.

Direct download: BRAINFLUENCE008.mp3
Category:general -- posted at: 6:00am EDT

Challenging conventional notions of how to be a  prosperous entrepreneur can leave one with some pretty uncomfortable labels, such as “oddball,” “eccentric,” or even “freak.” In this episode of The Brainfluence Podcast, Chris Brogan shares how he is reclaiming the term “freak” as a brand of empowerment and success..

Direct download: BRAINFLUENCE007.mp3
Category:general -- posted at: 6:00am EDT

The “father of neuromarketing” Dr. David Lewis joins me on this episode to discuss the incredible evolution of consumer neuroscience.

Direct download: BRAINFLUENCE006.mp3
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Gini teaches how to communicate with honesty, responsibility and authentically to truly earn the trust of your customers, investors and community. 

You must tune in to hear the wealth of actionable information Gini shares on this week’s episode. Don’t miss it! 

Direct download: BRAINFLUENCE005.mp3
Category:general -- posted at: 6:00am EDT

On this week's episode, we are talking to Carl Marci about the science of persuasion and engagement across all forms of media.

Direct download: BRAINFLUENCE004.mp3
Category:general -- posted at: 6:00am EDT