The Brainfluence Podcast with Roger Dooley (general)

This week, on The Brainfluence Podcast, my guest is David Devonis, PhD. Dr. Devonis is a professor and the program coordinator of Psychology at Graceland University in Iowa. His new book, History of Psychology 101, part of Springer’s Psych 101 series, was recently awarded “Outstanding Academic Title” status by the American Library Association.

You can find show notes and more information by clicking here: http://bit.ly/1ONT82b

Direct download: BRAINFLUENCE052.mp3
Category:general -- posted at: 6:00am EDT

On this episode of The Brainfluence Podcast, my guest is fellow Wiley author, Andy Frawley. Andy is the President of Epsilon, a firm that strives to create customer connections that build brand and business equity. His new book is Igniting Customer Connections: Fire Up Your Company's Growth By Multiplying Customer Experience & Engagement.

You can find show notes and more information by clicking here: http://bit.ly/1MYVk3d

Direct download: BRAINFLUENCE051.mp3
Category:general -- posted at: 6:00am EDT

On this episode of The Brainfluence Podcast, our guest is Amy Wilkinson. Amy is a strategic adviser, entrepreneur, author and lecturer at the Stanford Graduate School of Business. She is also the author of the new book, The Creator’s Code: The Six Essential Skills of Extraordinary Entrepreneurs.

You can find show notes and more information by clicking here: http://bit.ly/1Fz1ztK

Direct download: BRAINFLUENCE050.mp3
Category:general -- posted at: 6:00am EDT

This week on The Brainfluence Podcast, my guest is Elissa Moses. Elissa is the head of the global Ipsos Neuro & Behavioral Science Centre. Her expertise includes every form of neuromarketing technology, from simple implicit tests and web-based facial coding to gold-standard fMRI.

You can find show notes and more information by clicking here: http://bit.ly/1Bv43Xv

Direct download: BRAINFLUENCE049.mp3
Category:general -- posted at: 6:00am EDT

Today, Guy Kawasaki joins me to discuss his journey through school, writing and rewriting his books, and the current company he is supporting - Canva. We talk about how Guy created a 100% improvement in your social media engagement overnight, his idea for three books every entrepreneur should read, and lots more..

You can find show notes and more information by clicking here: http://bit.ly/18HvZ0X

 

Direct download: BRAINFLUENCE048.mp3
Category:general -- posted at: 6:00am EDT

This week, my guest on The Brainfluence Podcast is Neale Martin. Neale is an author, entrepreneur, and consultant. He is currently a faculty member at the Coles College of Management at Kennesaw State University as a Professor of Innovation. As founder and CEO of Subline Behavior Marketing, a consulting and education firm, Neale has been working with his clients for over a decade.

You can find show notes and more information by clicking here: http://bit.ly/1BQEF12

Direct download: BRAINFLUENCE047.mp3
Category:general -- posted at: 6:00am EDT

Denise Lee Yohn is a consultant, speaker, author, and brand building expert. She was Sony Electronics Inc.’s first brand leader as Vice President and General Manager of brand and strategy. Denise has led brand strategy at ad agencies for accounts like Burger King, Land Rover, and Unilever, just to name a few.

Denise is a fellow Wiley author. Her book, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest, is celebrating its one-year anniversary. You can also find her writings in publications like Harvard Business Review, Forbes, SmartBrief on Leadership, GigaOm, and Advertising Age. As if that’s not enough, Denise has also been a guest author at Neuromarketing, with a great post on comparing levels of customer service to Maslow’s Hiearchy of Needs. Listen in to learn from Denise’s years of research and hands-on experience to ensure your brand is known not only for your product, but your customer experience that will keep you in business for years to come. 

You can find show notes and more information by clicking here: http://bit.ly/1DuTBRl

Direct download: BRAINFLUENCE046.mp3
Category:general -- posted at: 6:00am EDT

This week, I have a special treat for The Brainfluence Podcast listeners. My guests are the three lead researchers from Temple University's Center for Neural Decision Making at the Fox School of Business. Professors Angelika Dimoka, Paul Pavlou and Vinod Venkatraman have received a $286,000 research grant from the Advertising Research Foundation (ARF), a non-profit group that provided TV ads from major sponsor companies in the consumer-goods, financial, technology, travel, and pharmaceutical industries.

Their mission was to test all of the popular neuromarketing technologies and see which could actually predict consumer behavior. The results may surprise you!

You can find show notes and more information by clicking here: http://bit.ly/1A7Dnyo

Direct download: BRAINFLUENCE045.mp3
Category:general -- posted at: 6:00am EDT

This week, flying, or I should say, "sailing" solo, I am bringing this podcast to you from the middle of the ocean in Southeast Asia. The inspiration for this episode came from my experiences on my cruise I am currently on. I believe that these experiences (the good and the bad) can very well apply to your marketing game plan.

You can find show notes and more information by clicking here: http://bit.ly/1x1oaXO

Direct download: BRAINFLUENCE044.mp3
Category:general -- posted at: 6:00am EDT

Noah is an expert in strategic marketing and customer loyalty and he has provided coaching and consulting to thousands of business owners, executives, and individuals to help them cultivate loyal customers. His newest book, Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving, was written to give real world examples of companies who have created loyal and devoted customers. Listen in to learn about the simple changes you can make to completely change your customers experience shopping with you, so they will never go to your competitors again! 

You can find show notes and more information by clicking here: http://bit.ly/1ElpDAZ

Direct download: BRAINFLUENCE043.mp3
Category:general -- posted at: 6:00am EDT