Brainfluence (general)

Dr. Matthew L. Tompkins is an American magician-turned-psychologist who completed his DPhil in Experimental Psychology at the University of Oxford. His research focuses on the cognitive psychology of illusions, and his experience as a professional magician—before he began his academic career—continues to influence his work. Today he joins the show to discuss experimental psychology and share insights from his book, The Spectacle of Illusion.

Listen in as Matt explains the similarities between magic/illusions and psychology, as well as how people can experience what feels like a paranormal situation using conventional psychological methods. You’ll learn how much of magic is driven by attention, what Anomalistic Psychology is, and more.

You can find show notes and more information by clicking here: https://bit.ly/2G6Qh6Y 

Direct download: BRAINFLUENCE276.mp3
Category:general -- posted at: 6:00am EDT

Colin Shaw is the Founder and CEO of Beyond Philosophy, one of the world's leading customer experience consultancy and training companies. Also a prolific blogger, the author of six bestselling books, and co-host of The Intuitive Customer podcast, Colin joins the show to discuss how to improve your brand's customer experience and what many businesses are doing wrong.

Listen in to learn the crucial difference between what customers say and what they do, as well as how to properly measure customer experience. You'll learn what it takes to build trust with your customers and how to give them the fantastic experience they deserve.

You can find show notes and more information by clicking here: http://bit.ly/32f24tu 

Direct download: BRAINFLUENCE275.mp3
Category:general -- posted at: 6:00am EDT

Krista Neher is the CEO of Boot Camp Digital, a best-selling author, and an international speaker. With over 10 years of branding and marketing experience, Krista is a social media pioneer, having run one of the first successful corporate Twitter accounts—before social media was even a recognized phrase. Today she joins the show to share insights from her book, Digital Marketing That Actually Works, and offer advice for making digital marketing work for your company.

Listen in to learn about the importance of looking at quality instead of only looking at quantity and cost in regards to KPIs, as well as what's going on with the state of SEO today. You'll hear Krista’s thoughts on conversion optimization, when it's time to start using content marketing, and how to create better content.

You can find show notes and more information by clicking here: http://bit.ly/2RPcBqf 

Direct download: BRAINFLUENCE274.mp3
Category:general -- posted at: 6:00am EDT

Andrew Tarvin claims to be the world’s first Humor Engineer, teaching people how to get better results while having more fun. Combining his background as a project manager at Procter & Gamble with his experience as an international comedian, Drew has worked with thousands of people at 200+ organizations—including P&G, GE, and Microsoft—to help them use humor in the workplace to improve communication, morale, and company loyalty.

In this episode, Drew discusses the benefits of making your workplace more fun, as well as how to decide when it is appropriate to use humor within your workspace. He also shares insights from his new book Humor That Works: The Missing Skill for Success and Happiness at Work, including tips for using humor more effectively and how to incorporate it into your life.

You can find show notes and more information by clicking here: http://bit.ly/2X2dhtD 

Direct download: BRAINFLUENCE273.mp3
Category:general -- posted at: 6:00am EDT

Jason Hreha is one of the world’s leading applied behavioral scientists. He studied neuroscience at Stanford University, where he was the lead researcher in the world-renowned Stanford Persuasive Technology Lab. Today he joins the show to discuss how he started in behavioral science and how he applies his knowledge to complex business and product design problems.

Listen in to hear why Jason thinks social media platforms are more addictive these days and what’s changed from previous years of online messaging. You'll learn how Jason founded an industry-changing behavioral science unit at Walmart, as well as his take on simplification, motivation, and instigation.

You can find show notes and more information by clicking here: http://bit.ly/2IKLl8s 

Direct download: BRAINFLUENCE272.mp3
Category:general -- posted at: 6:00am EDT

Art Markman is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at the University of Texas at Austin, as well as Executive Director of the IC2 Institute. The author of over 150 scholarly papers on topics such as reasoning, decision making, and motivation, Art has also written several books, including Smart Thinking, Smart Change, and Brain Briefs.

In this episode, he shares insights from his upcoming book, Bring Your Brain to Work, and discusses what it takes to interview like a pro. Listen in to learn how to improvise in an interview situation, what you can do to become more productive, and more.

You can find show notes and more information by clicking here: https://bit.ly/2EUuoHl 

Direct download: BRAINFLUENCE271.mp3
Category:general -- posted at: 6:00am EDT

Doug Hall is an inventor, researcher, and educator, as well as the founder of the Eureka! Ranch, Innovation Engineering Institute, and Brain Brew Custom Whisk(e)y. Doug has been named one of America’s top innovation experts by Inc. magazine, The Wall Street Journal, Dateline NBC, CNBC, CIO Magazine, and the CBC, and unlike other inventors who decide to keep their methods secret, he is dedicated to teaching innovation through his books and courses.

In this episode, Doug shares insight from his latest book, Driving Eureka!: Problem-Solving with Data Driven Methods & the Innovation Engineering System, and what it takes to become a master innovator. Listen in to learn how he went about starting up Brain Brew Custom Whisk(e)y, what he's doing to continue growing his business bigger and better, and what we can all do to become “meaningfully unique.”

You can find show notes and more information by clicking here: https://bit.ly/2Xl4nIn  

Direct download: BRAINFLUENCE270.mp3
Category:general -- posted at: 6:00am EDT

James Crabtree is a Singapore-based author and journalist, an Associate Professor of Practice at the Lee Kuan Yew School of Public Policy, and a senior fellow at the school’s Centre on Asia and Globalisation. His best-selling book, The Billionaire Raj: A Journey Through India’s New Gilded Age, covers the rise of India’s new billionaire class in a radically unequal society and was short-listed for the Financial Times McKinsey book of the year.

In today's episode, James discusses India’s economy, as well as what he learned from years of working for the Financial Times and leading the newspaper's coverage of Indian business. Listen in to learn how India’s e-commerce sector is growing, what surprised James the most when talking with India's elite, and the problem he sees with the country's legal structure.

You can find show notes and more information by clicking here: https://bit.ly/2VOd5lX 

Direct download: BRAINFLUENCE269.mp3
Category:general -- posted at: 6:00am EDT

Lisa Bodell is an award-winning author and CEO of FutureThink, an innovation firm that thrives on simplicity. A futurist and expert on the topic of change, Lisa’s mission is to provoke fresh thinking and help people solve problems in intentionally simple ways. She has appeared on NPR and FOX News, and has been published in Fast Company, The New York Times, and WIRED.

In this episode, Lisa shares insights from her book, Why Simple Wins, including how complexity issues not only hold companies back, but can also cost them money. Listen in to learn where many complexity issues start, how Lisa gauges these kinds of problems in the organizations she helps, and what you can do to start identifying similar issues within your own organization.

You can find show notes and more information by clicking here: http://bit.ly/2VNvlMa 

Direct download: BRAINFLUENCE268.mp3
Category:general -- posted at: 6:00am EDT

Roger Dooley is an author, international keynote speaker, founder of the consultancy Dooley Direct, and co-founder of College Confidential, the leading college-bound website. He writes the popular blog  Neuromarketing  as well as a column at  Forbes.com, and his books include Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing and his latest release, Friction: The Untapped Force That Can Be Your Most Powerful Advantage

In this episode, Roger shares key concepts from his new book that everyone should know, including strategies for both large and small organizations to boost sales. Listen in to learn how friction affects everything from human behavior and work environments to buying decisions and individual habits.

You can find show notes and more information by clicking here: https://bit.ly/2vPnf6p 

Direct download: BRAINFLUENCE267.mp3
Category:general -- posted at: 6:00am EDT