Brainfluence (general)

Scott Adams is the creator of the Dilbert comic strip, with an estimated 150 million readers across 65 countries. Scott also has dozens of books in print, including his most recent title, Loserthink: How Untrained Brains Are Ruining America, and his daily video streams on the Periscope app, titled Coffee With Scott Adams, are slowly taking over the internet.

Today he joins the show to discuss the absurdity of business and why things never really change in that arena—a big part of the reason he never runs out of material for Dilbert. Listen in to learn why we must stop “mind-reading,” the importance of building trust with the people you are trying to persuade, and more.

You can find show notes and more information by clicking here: https://bit.ly/386uBUn 

Direct download: BRAINFLUENCE306.mp3
Category:general -- posted at: 6:00am EDT

Micah Solomon is one of the world's leading authorities on customer service and company culture. A consultant and keynote speaker on the customer experience, as well as the author of Ignore Your Customers (and They’ll Go Away): The Simple Playbook for Delivering the Ultimate Customer Service Experience, Micah is called on by companies in every industry for help transforming their customer service and bottom-line results.

In this episode, he explains why companies must think ahead in order to understand and prepare for what their customers truly want. Listen in to learn what it takes to improve your company culture and create the best experience for your customers.

You can find show notes and more information by clicking here: https://bit.ly/38PQOpL 

Direct download: BRAINFLUENCE305.mp3
Category:general -- posted at: 6:00am EDT

Scott Stratten is a former music industry marketer, the president of UnMarketing, and the author of five best-selling business books. After running one of the most successful viral video agencies in the world for nearly a decade, Scott began focusing on speaking at big events to help companies navigate their way through the landscape of business disruption.

He has always had an interesting perspective—usually looking for logic and reason—and in this episode, he shares his thoughts on several topics around marketing. Listen in to gain insights from his new book, The Jackass Whisperer: How to deal with the worst people at work, at home and online—even when the Jackass is you, and learn how to stop stressing about the annoying people and situations in your life.

You can find show notes and more information by clicking here: https://bit.ly/2Rg8jJQ 

Direct download: BRAINFLUENCE304.mp3
Category:general -- posted at: 6:00am EDT

Will Leach is the founder of TriggerPoint, a leading behavioral research and design consultancy specializing in Mindstate Marketing. With over 25 years of behavioral insights experience, Will is also a behavioral design instructor at the Cox School of Business BLC at Southern Methodist University and the CEO of the Mindstate Group, a company that teaches how to apply behavioral design to marketing and innovation.

In this episode, Will explains what marketers need to understand in order to truly get into the minds of customers and understand their decision-making process. Listen in to gain key insights from his book, Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing, and learn how you too can use behavioral psychology to optimize marketing for your business.

You can find show notes and more information by clicking here: https://bit.ly/30njJi1 

Direct download: BRAINFLUENCE303.mp3
Category:general -- posted at: 6:00am EDT

Jono Bacon is a leading community and management strategy consultant, speaker, and author. Now the founder of a company that provides community and management advice, Jono has consulted and advised a range of organizations. He previously served as director of community at GitHub, Canonical, XPRIZE, and OpenAdvantage.

In this episode, Jono explains why building an online community is easier than ever and shares insights from his new book, People Powered: How Communities Can Supercharge Your Business, Brand, and Team. Listen in to learn how you can grow your business through an online community and how to make sure that community is easily accessible.

You can find show notes and more information by clicking here: https://bit.ly/2T8jXrF 

Direct download: BRAINFLUENCE302.mp3
Category:general -- posted at: 6:00am EDT

David Meerman Scott spotted the real-time marketing revolution in its infancy—and wrote five books about it. One of them, The New Rules of Marketing and PR, sold more than 400,000 copies in English and is available in 29 languages. He joins the show today to explain how superficial online communications have made tech-weary people hungry for true human connection and what you can do to help your business thrive.

Listen in as he shares how organizations have learned to win by tapping into the mindset that relationships with customers are more important than the products they sell. You'll gain insights from his new book, Fanocracy: Turning Fans into Customers and Customers into Fans, and discover how you can create the kind of customer experience that keeps people coming back.

You can find show notes and more information by clicking here: https://bit.ly/2MYKhk7 

Direct download: BRAINFLUENCE301.mp3
Category:general -- posted at: 6:00am EDT

BJ Fogg is the founder of the Behavior Design Lab at Stanford University and one of the best known behavioral scientists out there. He teaches industry innovators how human behavior really works, and he created the Tiny Habits Academy to help people around the world improve their lives and the lives of their clients.

In this episode, BJ shares insights from his book, Tiny Habits: The Small Changes That Change Everything, and explains how to quickly and easily improve your habits. Listen in to learn what it takes to increase your motivation, how to break bad habits, and what we can all do to design for positive change.

You can find show notes and more information by clicking here: http://bit.ly/2Q6nzsk 

Direct download: BRAINFLUENCE300.mp3
Category:general -- posted at: 6:00am EDT

Dr. Gleb Tsipursky is CEO of Disaster Avoidance Experts, and has spent over two decades consulting, coaching, and training hundreds of clients across the world. With over 15 years in academia—including seven as a professor at Ohio State University—he has published dozens of peer-reviewed papers in academic journals like Behavior and Social Issues and the Journal of Social and Political Psychology. His thought leadership is also featured in Fast Company, CBS News, and Time.

In this episode, Gleb shares insights from his recent book, Never Go With Your Gut: How Pioneering Leaders Make The Best Decisions and Avoid Business Disasters, such as how to seize opportunities and avoid serious problems in your business. Listen in to learn why you shouldn’t always trust your gut, why it's important to plan for both success and failure, and more.

You can find show notes and more information by clicking here: https://bit.ly/2Z8reZu 

Direct download: BRAINFLUENCE299.mp3
Category:general -- posted at: 6:00am EDT

Steve Susi joined Amazon Advertising as its NYC creative director in 2012, where his team would deliver original brand experiences on behalf of hundreds of advertisers and millions of customers worldwide. Becoming its first group creative director, and then two years later becoming its first executive creative director, he moved to London to lead creative operations across Europe, Asia, and Canada. 

Now back in New York City consulting iconic brands, Steve joins the show today to share how to create the ultimate brand experience for your customers. Listen in as he offers insights from his book, Brand Currency: A Former Amazon Exec on Money, Information, Loyalty, and Time, including how to raise the bar in your business and how to make your customers feel special.

You can find show notes and more information by clicking here: https://bit.ly/2LQeD7K 

Direct download: BRAINFLUENCE298.mp3
Category:general -- posted at: 6:00am EDT

Dr. Sabrina Starling is the founder of Tap the Potential, a company that specializes in transforming small businesses into highly profitable, great places to work. Never one to accept the status quo or back down from a challenge, Dr. Starling's How To Hire The Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. Her latest book, How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees, is an international bestseller on Amazon.

In this episode, Dr. Starling explains why leaders need to stop solving every single problem their teams come across, as it creates an unhealthy, co-dependent relationship. You’ll learn how to bring the best out in your team, how to be a problem solver, and how to hire correctly for your business.

You can find show notes and more information by clicking here: https://bit.ly/2DTffW4 

Direct download: BRAINFLUENCE297.mp3
Category:general -- posted at: 6:00am EDT