Branding Secrets of The World’s Greatest Companies

Today we have a returning guest on the show! Denise Lee Yohn is an expert on brand leadership, a speaker and consultant, and a writer whose work appears in Fast Company, Entrepreneur, Knowledge@Wharton, and more. She is also the bestselling author of What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest.

Denise's new book is Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies, and she joins this episode to share insights from the book on how to create brand authenticity and on-brand customer experience. Listen in to hear her tips for creating purpose in your company, teaching employees to understand customers, and what it really takes to achieve brand-culture fusion.

You can find show notes and more information by clicking here: http://bit.ly/2FYKAH0