The Brainfluence Podcast with Roger Dooley

Email has become a seemingly inescapable feature of our modern lives - but it doesn't have to be overwhelming or time-consuming. In this interview, writer Jocelyn Glei shares some great email-busting tips from her new book Unsubscribe: How to Kill Email Anxiety, Avoid Distractions, and Get Real Work Done

Jocelyn begins by talking about the psychology and neurochemistry of email and the two things that make it particularly addictive: random rewards and completion bias. Jocelyn also shares some of her best tips for cutting down on time spent writing emails, and how to conserve time and energy when writing e-correspondence. She even leaves us with some advice about how to make your emails stand out amongst the clutter of your recipient's inbox.

You can find show notes and more information by clicking here: http://bit.ly/2l1VpwN 

Direct download: BRAINFLUENCE151.mp3
Category:general -- posted at: 6:00am EST

Change is one of the few things you can rely on in life, in the personal, technological, and business realms alike. Today's guest, Dave Gray, explores how we can intentionally harness change in his new book Liminal Thinking: Create the Change You Want by Changing the Way You Think, using quirky, engaging illustrations to help him explain the concept of liminal thinking.

We start off discussing Dave's first career as a news illustrator and why drawings can be such an effective teaching tool. Dave also explains the concept of liminal thinking that he explores in his new book, including how you can intentionally create liminal phases in your life to spur change. Dave and I also relate liminality and illustration to the business sector, and talk about why managers are often the obstacle to turning around failing companies.

You can find show notes and more information by clicking here: http://bit.ly/2lJ4z15 

Direct download: BRAINFLUENCE150.mp3
Category:general -- posted at: 6:00am EST

Do bigger bonuses or fatter paychecks lead to greater effort and better results? Dan Ariely answers these and other questions as he explains the science of motivation.

Dan's first book, the NYTimes bestseller Predictably Irrational, refuted the idea that people make fundamentally rational choices in their lives and purchases. His newest book Payoff: The Hidden Logic That Shapes Our Motivations, pulls together myriad studies to help us better understand motivation, its limitations, and how we can better harness it.

Dan and I talk about the state of social science research today, including how his work has shaped the field and the replication crisis we're currently experiencing. He also talks about the importance of trust in work and society, and how we can impact even our best people as we attempt to weed out bad apples. We also chat about some of the experiments from his new book and why money isn't the all-powerful motivator we think it is.

You can find show notes and more information by clicking here: http://bit.ly/2knuY6J 

Direct download: BRAINFLUENCE149.mp3
Category:general -- posted at: 6:00am EST

Paul Zak has created waves throughout his career, first with his fascinating research on oxytocin and its effects on the relationships, trust, and morality that make us human. His latest book, Trust Factor: The Science of Creating High Performance Companies, uses neuroscience and practical actions to help you measure and manage your organizational culture and inspire teamwork and accelerate business outcomes.

Trust Factor is one of the most science-based books I've seen on what makes companies tick and what separates the high performers from the rest.

You can find show notes and more information by clicking here: http://bit.ly/2jNDU5b 

Direct download: BRAINFLUENCE148.mp3
Category:general -- posted at: 6:00am EST

Although it might seem counterintuitive that businesses would fear innovation, today's guest makes an excellent case for why they do (and why they shouldn't). Building on a career of research into creativity and leadership, professor Jennifer Mueller illuminates decision makers' biases against innovation in her new book Creative Change: Why We Resist It . . . How We Can Embrace It

Jennifer and I talk about several of her recent published papers, including one that's been affectionately dubbed the "why men don't ask for directions" project. Jennifer discusses the punishment leaders often face for seeking help with crises, and why the qualities that might make you an outwardly convincing leader don't guarantee any actual skill in leadership. We then dig into precisely why decision makers in companies are often fearful of innovative or creative ideas and end up squashing them, to the detriment of both their employees and their business.

You can find show notes and more information by clicking here: http://bit.ly/2jpFkAd 

Direct download: BRAINFLUENCE147.mp3
Category:general -- posted at: 6:00am EST

Companies are always looking for new ways to understand their customers, but few might think to look to the science of anthropology for those insights. Dr. Andi Simon, author of the new book On the Brink: A Fresh Lens to Take Your Business to New Heights, shares some of the anthropological tools and strategies she uses to help businesses solve their most pressing problems.

Dr. Andi Simon is a corporate anthropologist and the founder of Simon Associates Management Consultants. She has over twenty years of experience as a senior executive in the financial and health care spaces, and now she helps companies & non-profit institutions develop their purpose, brand positioning, and redesign their culture. 

You can find show notes and more information by clicking here: http://bit.ly/2j2yIr5 

Direct download: BRAINFLUENCE146.mp3
Category:general -- posted at: 6:00am EST

Heard the comment that "SEO is dead?" - guess again! Stephan Spencer, co-author of the 1,000 page Art of SEO, explains why search engine optimization is still one of the most important and flexible ways to drive traffic to your content online. This episode is packed with takeaways that will boost your traffic.

In this interview, Stephan Spencer and I talk in depth about SEO and how it's changing in light of new technology. He answers the question of which search engines other than Google you should think about. Stephan also shares some of his favorite tools for optimizing your site, and we talk about the evolution of SEO as it's been shaped by psychology and persuasion. Stephan also offers a way for you to get a free copy of one of his books, so be sure to listen!

You can find show notes and more information by clicking here: http://bit.ly/2jc9E1i 

Direct download: BRAINFLUENCE145.mp3
Category:general -- posted at: 6:00am EST

Have you ever thought of marketing and meeting a romantic partner as two sides of the same coin? It might sound a bit strange (and maybe even funny), but today's guest makes a great case for why the same persuasion principles apply whether you're selling a product or trying to ask someone out.

Jonathan Mall, a computational neuropsychology expert, and I volley back-and-forth in this episode, comparing the surprisingly similar processes of communicating with people and marketing to them. We go step-by-step through the journey of capturing someone's attention, how to hold it, and how to persuade them to buy in to what you're offering. 

You can find show notes and more information by clicking here: http://bit.ly/2iFRyY6 

Direct download: BRAINFLUENCE144.mp3
Category:general -- posted at: 6:00am EST

You're probably familiar with the thrill of stepping outside your comfort zone and meeting success, perhaps in business, a tricky conversation with a loved one, or speaking in front of a crowd. But you're probably even more familiar with staying firmly planted in that comfort zone, avoiding the discomfort and risk that come along with stretching your capabilities.

Today we're sitting down with Andy Molinsky to talk about his new book Reach: A New Strategy to Help You Step Outside Your Comfort ZoneAndy has conducted research on entrepreneurs, doctors, salespeople, and countless others to examine how we construct and break out of our comfort zones.

Andy begins by talking about why so many people find traditional networking to be uncomfortable or downright off-putting. We also talk about beating impostor syndrome and knowing how to follow your own moral compass. 

You can find show notes and more information by clicking here: http://bit.ly/2ixOJsF 

Direct download: BRAINFLUENCE143.mp3
Category:general -- posted at: 6:00am EST

In his new book Suggestible You: The Curious Science of Your Brain's Ability to Deceive, Transform, and HealErik Vance works to understand the real power behind the placebo effect -- your mind -- and what make the placebo effect so, well, effective.

Erik and I talk about several entertaining and fascinating topics, including homeopathic medicine, the man who popularized hypnosis, and brujos (witch doctors) in Mexico, who Erik convinced to curse him. We really go in depth on the subject of the placebo effect, and the wide-ranging implications of its power if we could better understand just how it works. There are big implications for marketers, too, who can change customer reality by setting the right expectations.

You can find show notes and more information by clicking here: http://bit.ly/2h0qz9T 

Direct download: BRAINFLUENCE142.mp3
Category:general -- posted at: 6:00am EST