The Brainfluence Podcast with Roger Dooley

In today’s world of ever-shrinking attention spans and the seemingly endless barrage of marketing messages out there, is it really possible for brands to stand out anymore? My guest today says yes, and he’s here to explain how to do it.

Nick Westergaard is a strategist, speaker, author, and educator who serves as the Chief Brand Strategist at Brand Driven Digital. A contributor to the Harvard Business Review and host of the popular On Brand podcast, he helps build better brands at organizations of all sizes—from small businesses and Fortune 500 companies to President Obama’s Jobs Council.

In this episode, Nick shares key insights on effective branding from his new book, Brand Now: How to Stand Out in a Crowded, Distracted World. Listen in to hear how to develop a brand personality, where there are opportunities to "flip the script" to stand out from competitors, and what it takes to create real brand impact.

You can find show notes and more information by clicking here: http://bit.ly/2NqjlIw

Direct download: BRAINFLUENCE223.mp3
Category:general -- posted at: 6:00am EDT

Few people have contributed more to understanding human behavior and decision-making than Dr. Antonio Damasio. A University Professor, David Dornsife Professor of Neuroscience, Psychology and Philosophy, and Director of the Brain and Creativity Institute at the University of Southern California, Los Angeles, Dr. Damasio has brought groundbreaking insights to the science of emotions and consciousness through his research, theories, and books. His work has been cited over 100,000 times, and his books have been translated into dozens of languages.

In this episode, Dr. Damasio shares insights from his most recent book, The Strange Order of Things, which addresses the evolutionary development of the mind and the role of homeostasis in the generation of cultures. Listen in to learn how our minds and cultures are linked, where decision-making really happens, and the important role our emotions play in key areas of life.

You can find show notes and more information by clicking here: http://bit.ly/2Iyiimi 

Direct download: BRAINFLUENCE222.mp3
Category:general -- posted at: 6:00am EDT

Want to earn your audience's trust in the first 15 seconds you are on stage? Want to be seen as authentic and likable? Science has the answers.

In this episode, Noah shares the science behind what makes audiences perceive presenters as likable and trustworthy, as well as advice for improving your own communication. Listen in to hear what makes speakers seem authentic, tips for helping people clearly understand your message, and the surprising findings that came from his extensive research on communication.

Noah is the CEO and Co-Founder of Quantified Communications, and a pioneer in applying technology and AI to help people strengthen the way they communicate. Recognized as one of the most innovative domain experts in the rapidly growing field of people analytics and behavioral intelligence, Noah was featured on the main stage at TED2016 speaking about how leaders talk. He also spoke at SXSW on the Intelligent Future, delivered a TED-Ed Lesson in the Playing with Language Series with over nine million views, and was nationally broadcast discussing the future of personal analytics on NPR All Tech Considered.

You can find show notes and more information by clicking here: http://bit.ly/2yrGDKO 

Direct download: BRAINFLUENCE221.mp3
Category:general -- posted at: 6:00am EDT

Tom Peters co-authored a book that changed the way the world does business, and which is often called the best business book ever. In addition to the massively successful In Search of Excellence, Tom authored or co-authored seventeen other books, including his latest, The Excellence Dividend: Meeting the Tech Tide with Work that Wows and Jobs that Last.

Still breaking new ground in management thought leadership thirty-five years after In Search of Excellence, Tom received the 2017 Thinkers50 Lifetime Achievement Award. He joins the show today to discuss how too many companies get it wrong when it comes to effective business practices and finding the proper focus. Listen in to hear what Tom says company leaders must understand, his unexpected stance on maximizing shareholder value, and more.

You can find show notes and more information by clicking here: http://bit.ly/2HIKTF6 

Direct download: BRAINFLUENCE220.mp3
Category:general -- posted at: 6:00am EDT

Today’s guest has quickly built a reputation as one of the leading minds in B2B marketing. Sangram Vajre is the Co-Founder & CMO of Terminus—a software as a service platform for account-based marketing—and the mastermind behind #FlipMyFunnel. He’s also the author of Account-Based Marketing For Dummies, and was named one of the 2018 top B2B influencers to watch by B2B News Network.

Sangram brings his ABM expertise to conferences across the nation, including Dreamforce, #FlipMyFunnel conferences, PFL’s Big Sky Big Ideas, and Hypergrowth, and he joins this episode to share that knowledge with us. Listen in to hear typical B2B marketing mistakes companies make, where marketers should be focusing their energy, and more.

You can find show notes and more information by clicking here: http://bit.ly/2M3Ppl2 

Direct download: BRAINFLUENCE219.mp3
Category:general -- posted at: 6:00am EDT

My guest today works at the intersection of artificial intelligence, neurochemistry, and human behavior. Ramsay Brown is Co-Founder and COO of Boundless Mind (formerly Dopamine Labs), where he and his team work on persuasive AI and behavioral design. A NeuroTechnologist trained at USC's Brain Architecture Center, Ramsay worked on Brain Mapping and pioneered an app that was something like Google Maps for the Brain.

Ramsay is an emerging leader in Persuasive Technology & Neuroinformatics and has been featured on 60 Minutes, The Today Show, TechCrunch, Big Think, The Guardian, and GQ. In this episode, he shares how persuasive technology is shaping human behavior, what his company is doing to ensure they're promoting change for the better, and how society as a whole can become more neuro-literate.

You can find show notes and more information by clicking here: http://bit.ly/2LDTvzQ 

Direct download: BRAINFLUENCE218.mp3
Category:general -- posted at: 6:00am EDT

It may seem like the best way to grow a business is to acquire new customers, but today’s guest is here to explain the major flaws in that logic. Joey Coleman is the Chief Experience Composer at Design Symphony, a branding firm that specializes in creating unique, attention-grabbing customer experiences. His clients range from individual entrepreneurs to Fortune 500 companies, and from non-profits to government agencies.

In this episode, Joey shares his expert advice on improving customer retention, as well as insights from his new book, Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days. Listen in to learn why focusing on existing customers is so important and how to turn a one-time sale into a long-term relationship in just a few months.

You can find show notes and more information by clicking here: http://bit.ly/2KGWAxP 

Direct download: BRAINFLUENCE217.mp3
Category:general -- posted at: 6:00am EDT

Today’s guest is a former hostage negotiator for the FBI. Now you may be wondering what hostage negotiations have to do with you, but the answer is: a lot. Chris Voss has demonstrated that his techniques—which are rooted in brain science—crush the traditional approach to business negotiation, and we can all use his advice for negotiating within our own lives.

Chris’ company, The Black Swan Group, specializes in solving business communication problems using hostage negotiation solutions, and he joins the podcast today to share his expertise, as well as insights from his new book, Never Split the Difference: Negotiating As If Your Life Depended On It. Listen in to learn tricks for negotiating in highly emotional situations, advice for building trust, and more.

You can find show notes and more information by clicking here: http://bit.ly/2IIG2rU 

Direct download: BRAINFLUENCE216.mp3
Category:general -- posted at: 6:00am EDT

My guest this week is going to help us with a problem that makes many of us cringe—actually, she’s going to help with cringing itself. Melissa Dahl is an expert on awkwardness, and she's here today to share advice for dealing with this uncomfortable feeling. A senior editor covering health and psychology for New York's The Cut, Melissa cofounded New York’s popular social science site, Science of Us, in 2014. You may have also seen her work in Elle, Parents, or TODAY.com.

In this episode, you'll hear fascinating insights from Melissa's new book, Cringeworthy: A Theory of Awkwardness, on the science behind feeling awkward. She also gives tips for helping yourself to feel less awkward in social situations. Listen in to hear all that and more!

You can find show notes and more information by clicking here: http://bit.ly/2I8oz8U 

Direct download: BRAINFLUENCE215.mp3
Category:general -- posted at: 6:00am EDT

Jeffrey Shaw is many things: a photographer, an entrepreneur, the host of popular business podcast Creative Warriors, a featured storyteller on The Moth, a nationally acclaimed keynote speaker, and the author of LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. As one of the most sought-after portrait photographers in the U.S. for more than three decades, Jeffrey has photographed the families of such notables as Tom Seaver, Pat Riley, David Bloom, and Stephanie Seymour, and his portraits have appeared on the Oprah Show, in People and O magazines, and more.

But his keen eye isn’t just for photography. Jeffrey has also honed his ability to sense the needs of others, as well as trends in business. He uses this skill to teach entrepreneurs how to attract their ideal customers by speaking their secret language, and he joins this episode to share his expertise. Listen in to learn what it takes to build a brand people trust, how to avoid the common mistakes too many entrepreneurs make, and where to start learning and developing lingo that will resonate with customers.

You can find show notes and more information by clicking here: http://bit.ly/2HEtiPz 

Direct download: BRAINFLUENCE214.mp3
Category:general -- posted at: 6:00am EDT