The Brainfluence Podcast with Roger Dooley

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August 2016
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Syndication

Ray is a behavioral economist with a knack for explaining economics in ways that relate to our everyday existence. In his new book, The Inner Lives of Markets: How People Shape Them—And They Shape Us, Ray and co-author Tim Sullivan break down Nobel Prize-winning research and theories into concepts that entrepreneurs and business people can apply.

Ray and I discuss his previous work with eBay, which illustrates how firms convey their trustworthiness to buyers and why bad firms won't copy these tactics. Ray shares a couple of the techniques that firms use to convey their strength to competitors and customers alike.

You can find show notes and more information by clicking here: http://bit.ly/2bY9xHC 

Direct download: BRAINFLUENCE125.mp3
Category:general -- posted at: 6:00am EDT

When was the last time your business dealt with growing pains? Or experienced the discomfort of reinvention that often accompanies a novel breakthrough? Change is difficult. There's an entire discipline of leadership termed "change management."

Communication expert Patti Sanchez has studied leaders that promoted change in their organizations by communicating effectively. So, she and her co-author (and boss) Nancy Duarte wrote a book: Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and SymbolsInside, Patti and Nancy break down the tools great leaders can use to inspire action in their team and fuel a movement in their organization.

You can find show notes and more information by clicking here: http://bit.ly/2aVXRC2 

Direct download: BRAINFLUENCE124.mp3
Category:general -- posted at: 6:00am EDT

Roland Smart has experience with entrepreneurship and business in ventures both large and small. While he now works for tech-industry giant Oracle, he has spent most of his career working for start-ups and having odd entrepreneurial adventures.

Roland is the author of The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage, which dissects the fundamentally changed world of marketing in the digital age. The book and the man himself are both chock-full of advice about how marketers can update their thinking about the field to match its rapidly changing landscape. 

You can find show notes and more information by clicking here: http://bit.ly/2aKqTF7   

Direct download: BRAINFLUENCE123.mp3
Category:general -- posted at: 6:00am EDT

Imagine you raised €16 million for charities in your country, got knighted by your queen, and then got kicked out of your hometown. Would you think to become a digital nomad, enhancing your business and your personal freedom in the process?

This is precisely the situation this week's guest found herself in. Esther Jacobs is the co-author of Digital Nomads: How to Live, Work and Play Around the Worldbased off of her own transition to a life of location-independent entrepreneurship. Esther and her co-author, André Gussekloo, detail the myriad opportunities of today's digitally connected world, and how entrepreneurs can make the most of it.

You can find show notes and more information by clicking here: http://bit.ly/2adxncd 

Direct download: BRAINFLUENCE122.mp3
Category:general -- posted at: 6:00am EDT

More often than not, the eight-hour workday feels like a mildly productive slog. Some people work more quickly and efficiently than others, yet everybody is held to the same clock-in, clock-out schedule. So how can working less actually boost productivity, creativity, and success across the board?

Stephan and I cover a lot of ground in this interview: his appearance on Shark Tank, why the United States has some of the lowest happiness levels of industrialized countries, and how Tower has evolved into a beach-lifestyle brand are just a few of the highlights. The Five-Hour Workday challenges the stagnant workweek to catch up with the technological advances of the last few decades.

You can find show notes and more information by clicking here: http://bit.ly/2alO9ta 

Direct download: BRAINFLUENCE121.mp3
Category:general -- posted at: 6:00am EDT

What one simple tactic will improve your negotiation skills and outcomes? Why do most people think they're immune to social pressures? Can being aware of these influences make you more likely to overcome them? Jonah Berger joins us this week to answer these questions and more about why people act the way they do.

Jonah's book, Invisible Influence: The Hidden Forces that Shape Behavioris all about the subtle social influences that affect our decision-making processes every day. Through research, Jonah and others have revealed that many things -- products, people, and decisions included -- don't succeed or fail just based on quality, but more often because of unseen social forces. Jonah also details the fascinating connection between individual motivation and the success of others around you.

You can find show notes and more information by clicking here: http://bit.ly/2ab1ANP 

Direct download: BRAINFLUENCE120.mp3
Category:general -- posted at: 6:00am EDT

What could UGGs, Tesla, and cronuts (yes, the pastry) possibly have in common? This week, I sit down with author and speaker Mike Michalowicz to talk about the marketing strategies that make these products and services highly sought-after.

In his new book Surge: Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry's Big Kahuna, Mike walks through a five-step process that small businesses can use to capitalize on opportunities in the marketplace. Because positioning yourself at the right time is the key to this process, even an weak product can be very successful at the right moment.

You can find show notes and more information by clicking here: http://bit.ly/29CubJS 

Direct download: BRAINFLUENCE119.mp3
Category:general -- posted at: 6:00am EDT

There’s no guest this week, just me – Roger Dooley. I’m going to do a brief intro to the concept of “social proof,” one of Robert Cialdini’s famous Six Principles of Influence.

I’ll also cover some recent research on the right and wrong ways to use social proof. Social proof of any kind will usually improve your persuasion effort, but not always. And some social proof is better than others. Tune in to amp up your persuasive efforts!

You can find show notes and more information by clicking here: http://bit.ly/29h1DTZ 

Direct download: BRAINFLUENCE118.mp3
Category:general -- posted at: 6:00am EDT

Al Ramadan's new book, Play Bigger - How Pirates, Dreamers, and Innovators Create and Dominate Markets, co-authored with Dave Peterson, Christopher Lochhead, and Kevin Maney, is a study of legendary category-breaking companies like Apple, Google, and other Silicon Valley giants. In this interview, Al touches on some of the characteristics of these companies that make them so industry-defining.

In each case, these firms redefined their category, ultimately leading to market domination. But, this isn't just for big brands - even small companies and individuals can use category design to achieve success.

You can find show notes and more information by clicking here:  http://bit.ly/28Z9Yxn

Direct download: BRAINFLUENCE117.mp3
Category:general -- posted at: 6:00am EDT

Many of us leap to conclusions when trying to solve our problems, whether they are personal, financial, or otherwise. But is there a better, more thought-out way to find solutions?

Matthew E. May is a specialist in critical thinking, as well as a prolific author of books about ideas and how to improve them. His new book, titled Winning The Brain Game: Fixing the 7 Fatal Flaws of Thinking, aims to point out seven common, yet destructive, flaws in our thinking patterns. Matthew's book (and interview!) will help you understand these flaws, how you can change the way you think, and why it's crucial to do so.

You can find show notes and more information by clicking here: http://bit.ly/1XQR4NB 

Direct download: BRAINFLUENCE116.mp3
Category:general -- posted at: 6:00am EDT