The Brainfluence Podcast with Roger Dooley

How often do you negotiate? Even if it’s not an essential part of your job, odds are you’re doing it more than you think. Whether you’re overcoming disagreements about schedules, asking for a raise, or even pleading with your toddler, the truth is that negotiations come up all the time. Today’s guest can help you negotiate more effectively in all of those situations and more.

Keld Jensen is a recognized expert in negotiation. Through his experience as CEO of several publicly traded Scandinavian companies, his participation in numerous start-ups, and as Founder and CEO of MarketWatch Centre For Negotiation A/S, he advocates changing the culture of dealmaking organizations in order to impact the bottom line and increase shareholder value.

Regarded as a thought leader in Europe, Asia, the Middle East, and North America, Keld has authored 24 books, including his most recent, Honest Negotiation. He is one of the most influential authorities in the world today on negotiation as a leadership competency, and he’s here today to share his expertise and explain why all of us need to take an honest look at how well we negotiate.

You can find show notes and more information by clicking here: http://bit.ly/2zS9VBT 

Direct download: BRAINFLUENCE190.mp3
Category:general -- posted at: 6:00am EST

What does it take to grow a list of engaged subscribers who are looking for exactly what you're offering? Today’s guest has the answer.

Nathan Ellering is a writer and marketer who has served as the driving force behind the amazing subscriber growth at CoSchedule, a software tool that helps organize marketing and social media projects in one place. Nathan has headed up CoSchedule’s demand generation team since 2014, and in just three years, he’s grown their blog audience from 500 to over 250,000+ monthly subscribers.

In this episode, Nathan shares the best techniques for attracting new readers and subscribers. Tune in to hear the strategies that led to the impressive audience growth at CoSchedule, and how you can apply them to grow your own list.

You can find show notes and more information by clicking here: http://bit.ly/2yZa074 

Direct download: BRAINFLUENCE189.mp3
Category:general -- posted at: 6:00am EST

Today’s guest is an expert on decision-making, emotion, and influence. Dr. Tali Sharot has spent the past two decades studying human behavior and conducting dozens of experiments to figure out what causes people to change their decisions, update their beliefs, and rewrite their memories.

An Associate Professor of cognitive neuroscience at University College London—where she directs the Affective Brain Lab—as well as a visiting Professor at MIT, Tali has been featured in or written for the New York Times, Time magazine, The Washington Post, CNN, the BBC, the Today Show, and many others. Her new book, The Influential Mind: What the Brain Reveals About Our Power to Change Others, explores the nature of influence and the critical role emotion plays in persuading others.

In this episode, Tali shares what research tells us about influencing the human mind. Listen in to learn the most effective ways to persuade people, motivate them to take action, and more.

You can find show notes and more information by clicking here: http://bit.ly/2yAAb28 

Direct download: BRAINFLUENCE188.mp3
Category:general -- posted at: 6:00am EST

We all have powerful assets at our disposal that we tend to ignore instead of leverage: our stories. Esther Choy joins us to explain why storytelling is so often overlooked, and why we should be using it more often. She explains why stories are persuasive and memorable, what kind of storytelling works best, and in which situations you can use stories.

You'll also learn how charts, images, data, and statistics can make your stories even more persuasive.

You can find show notes and more information by clicking here: http://bit.ly/2gMjJC0

Direct download: BRAINFLUENCE187.mp3
Category:general -- posted at: 6:00am EST

Our guest today is Om Marwah, the first person to hold the position of Global Head of Behavioral Science at Walmart and Sam's Club. Om’s group applies research in psychology to customer shopping, business strategy, e-commerce, and more, focusing not just on Walmart’s one billion shoppers but also the company’s 2.4 million associates.

The founder of the Behavioral Science and Marketing Summit, Om also works as an instructor at UCLA and teaches students how to take ideas from the academic world and apply them in business. In this episode, he shares his insight on building a great customer experience, as well as tips for fostering long-term engagement. Listen in so you can start applying his advice today.

You can find show notes and more information by clicking here: http://bit.ly/2yGv14U 

Direct download: BRAINFLUENCE186.mp3
Category:general -- posted at: 6:00am EST

Does the thought of starting your own business seem daunting? Many people have bought into the idea that being an entrepreneur means lots of sleepless nights and 18-hour workdays, but Dorie Clark is here today to shatter that myth. She explains why creating an entrepreneurial income stream is not only something you could do, but also something you should do.

Described by The New York Times as an “expert at self-reinvention and helping others make changes in their lives,” Dorie Clark consults and speaks for clients including Google, Microsoft, and the World Bank. She is a frequent contributor to the Harvard Business Review, as well as the author of Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine.

Her new book, Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive, breaks down what it really takes to create an entrepreneurial side career, and why it’s much more achievable than you might think.

You can find show notes and more information by clicking here: http://bit.ly/2ykeu4K 

Direct download: BRAINFLUENCE185.mp3
Category:general -- posted at: 6:00am EST

Today’s guest is an entrepreneur at the forefront of marketing, branding, positioning and communicating “The Next Big Thing.” The founder and president of Cunningham Collective, a marketing, brand and communication strategy firm, Andy Cunningham has played a key role in the launch of many new technology categories and products (including helping Steve Jobs launch the Apple Macintosh) over the past 35 years.

Her new book, Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition (McGraw-Hill), explains the winning framework she uses to transform markets and industries. Today, she joins us to share insights from the book and divulge her expertise in branding and positioning.

You can find show notes and more information by clicking here: http://bit.ly/2xseHAt

Direct download: BRAINFLUENCE184.mp3
Category:general -- posted at: 6:00am EST

Do you ever feel like you’re not communicating as effectively as you’d like? Though we all know communication is an important and necessary part of life, the truth is that it doesn’t always come easily. Thankfully, there are tactics we can use to improve how we relate to others, as well as how others relate to and perceive us. Here today to explain more about that is Alan Alda.

An internationally recognized actor, writer, and director, Alan has won seven Emmy Awards, received three Tony nominations, and earned an Academy Award nomination. He is also an active member of the science community, having hosted the award-winning series Scientific American Frontiers for eleven years and founded the Alan Alda Center for Communicating Science at Stony Brook University.

Already the author of two bestselling books, Never Have Your Dog Stuffed: And Other Things I’ve Learned and Things I Overheard While Talking To Myself, Alan recently released his third book, entitled If I Understood You, Would I Have This Look on My Face? My Adventures in the Art and Science of Relating and Communicating. Tune into today's episode to hear takeaways from his newest book, as well as his advice for improving your communication.

You can find show notes and more information by clicking here: http://bit.ly/2yhdi4W 

Direct download: BRAINFLUENCE183.mp3
Category:general -- posted at: 6:00am EST

Have you ever felt like you were addicted to a product? Food, beverage, device, or otherwise, it seems everyone has been there. But what is it about certain products that keeps you coming back for more and more…and more?

In this episode, Robert H. Lustig, M.D., MSL, breaks down the science behind addiction and how businesses are using it to take over their customers' brains. The author of the acclaimed Fat Chance: Beating the Odds Against Sugar, Processed Foods, Obesity and Disease (Avery, 2012), Robert is professor of pediatrics in the Division of Endocrinology and a member of the Institute for Health Policy Studies at University of California, San Francisco.

Today, he shares insights from his new book, The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains. Listen in to hear how corporations get customers to confuse pleasure and happiness in order to keep them hooked.

You can find show notes and more information by clicking here: http://bit.ly/2yAQiuw 

Direct download: BRAINFLUENCE182.mp3
Category:general -- posted at: 6:00am EST

We’re living in a time that some have referred to as the “retail apocalypse,” but that doesn’t mean there’s no hope for retailers. It just means retailers need to change their business model to keep up. The question is: how?

Today’s guest, Matthew Bertulli, brings us the answer. The Co-Founder & CEO of Demac Media, an award-winning eCommerce Agency that has helped process more than $500 million in online sales to date, Matthew has had a direct hand in the creation and growth of more than 100 eCommerce businesses over the last decade. A self-taught software developer, he has a strong foundation for his retail upbringing into the eCommerce space.

You can find show notes and more information by clicking here: http://bit.ly/2wAZJI6 

Direct download: BRAINFLUENCE181.mp3
Category:general -- posted at: 6:00am EST