The Brainfluence Podcast with Roger Dooley

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September 2016
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Syndication

This week's guest, Dan Roam, has put a modern twist on hacking our image-partial brains. We're excited to speak with Dan Roam, an expert consultant and author of the breakout book The Back of the Napkin. In his new book, Draw to Win: A Crash Course on How to Lead, Sell, and Innovate With Your Visual MindDan expands on his revolutionary persuasion tactic: harnessing the power of visual communication with simple, elegant drawings.

You can find show notes and more information by clicking here: http://bit.ly/2coM5AS 

Direct download: BRAINFLUENCE129.mp3
Category:general -- posted at: 6:00am EDT

Our guest this week is Susan David, an expert on emotions and thinking. Susan not only has her PhD in psychology, she is an author and the CEO of her consulting firm Evidence-Based Psychology. Her new book, Emotional Agility: Get Unstuck, Embrace Change, and Thrive in Work and Lifeis packed with ways to make emotions into valuable workplace tools rather than distractions.

We begin by defining "emotional agility" and discussing Susan's primary goal: letting people bring their emotions to the workplace to become more effective, curious, and challenged employees. We talk about how organizations want to be adaptable more than ever before, which begins with adaptability on an individual level.

You can find show notes and more information by clicking here: http://bit.ly/2c3EwkG 

Direct download: BRAINFLUENCE128.mp3
Category:general -- posted at: 6:00am EDT

It may seem like a no-brainer that customers should be a company's priority -- after all, "the customer is always right." But, as this week's guest shows us, all too often companies are more focused on profits than on the value they add to customers' lives through products and services. 

Today we're joined by Gautam Mahajan, author and Value Creation expert, as he shares some of the key insights from his new book Value Creation: The Definitive Guide for Business LeadersWhile he doesn't assert that the customer is indeed always correct, he does argue in favor of a customer-centric philosophy and the many benefits it entails.

You can find show notes and more information by clicking here: http://bit.ly/2cBjHOR 

Direct download: BRAINFLUENCE127.mp3
Category:general -- posted at: 6:00am EDT

This week, I'm honored to host the “Godfather of Influence,” Dr. Robert Cialdini. Robert's seminal book Influence is a foundational, bestselling text about why people say "yes" and how to apply psychology when persuading others.

Thirty years later, Robert is back with a paradigm-shifting idea in the form of his book Pre-Suasion: A Revolutionary Way to Influence and PersuadeIn this interview, Robert and I talk about some of the key lessons from his upcoming book, and how you can apply them immediately to step up your persuasion game.

You can find show notes and more information by clicking here: http://bit.ly/2bvqjYC 

Direct download: BRAINFLUENCE126.mp3
Category:general -- posted at: 6:00am EDT

Ray is a behavioral economist with a knack for explaining economics in ways that relate to our everyday existence. In his new book, The Inner Lives of Markets: How People Shape Them—And They Shape Us, Ray and co-author Tim Sullivan break down Nobel Prize-winning research and theories into concepts that entrepreneurs and business people can apply.

Ray and I discuss his previous work with eBay, which illustrates how firms convey their trustworthiness to buyers and why bad firms won't copy these tactics. Ray shares a couple of the techniques that firms use to convey their strength to competitors and customers alike.

You can find show notes and more information by clicking here: http://bit.ly/2bY9xHC 

Direct download: BRAINFLUENCE125.mp3
Category:general -- posted at: 6:00am EDT

When was the last time your business dealt with growing pains? Or experienced the discomfort of reinvention that often accompanies a novel breakthrough? Change is difficult. There's an entire discipline of leadership termed "change management."

Communication expert Patti Sanchez has studied leaders that promoted change in their organizations by communicating effectively. So, she and her co-author (and boss) Nancy Duarte wrote a book: Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and SymbolsInside, Patti and Nancy break down the tools great leaders can use to inspire action in their team and fuel a movement in their organization.

You can find show notes and more information by clicking here: http://bit.ly/2aVXRC2 

Direct download: BRAINFLUENCE124.mp3
Category:general -- posted at: 6:00am EDT

Roland Smart has experience with entrepreneurship and business in ventures both large and small. While he now works for tech-industry giant Oracle, he has spent most of his career working for start-ups and having odd entrepreneurial adventures.

Roland is the author of The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage, which dissects the fundamentally changed world of marketing in the digital age. The book and the man himself are both chock-full of advice about how marketers can update their thinking about the field to match its rapidly changing landscape. 

You can find show notes and more information by clicking here: http://bit.ly/2aKqTF7   

Direct download: BRAINFLUENCE123.mp3
Category:general -- posted at: 6:00am EDT

Imagine you raised €16 million for charities in your country, got knighted by your queen, and then got kicked out of your hometown. Would you think to become a digital nomad, enhancing your business and your personal freedom in the process?

This is precisely the situation this week's guest found herself in. Esther Jacobs is the co-author of Digital Nomads: How to Live, Work and Play Around the Worldbased off of her own transition to a life of location-independent entrepreneurship. Esther and her co-author, André Gussekloo, detail the myriad opportunities of today's digitally connected world, and how entrepreneurs can make the most of it.

You can find show notes and more information by clicking here: http://bit.ly/2adxncd 

Direct download: BRAINFLUENCE122.mp3
Category:general -- posted at: 6:00am EDT

More often than not, the eight-hour workday feels like a mildly productive slog. Some people work more quickly and efficiently than others, yet everybody is held to the same clock-in, clock-out schedule. So how can working less actually boost productivity, creativity, and success across the board?

Stephan and I cover a lot of ground in this interview: his appearance on Shark Tank, why the United States has some of the lowest happiness levels of industrialized countries, and how Tower has evolved into a beach-lifestyle brand are just a few of the highlights. The Five-Hour Workday challenges the stagnant workweek to catch up with the technological advances of the last few decades.

You can find show notes and more information by clicking here: http://bit.ly/2alO9ta 

Direct download: BRAINFLUENCE121.mp3
Category:general -- posted at: 6:00am EDT

What one simple tactic will improve your negotiation skills and outcomes? Why do most people think they're immune to social pressures? Can being aware of these influences make you more likely to overcome them? Jonah Berger joins us this week to answer these questions and more about why people act the way they do.

Jonah's book, Invisible Influence: The Hidden Forces that Shape Behavioris all about the subtle social influences that affect our decision-making processes every day. Through research, Jonah and others have revealed that many things -- products, people, and decisions included -- don't succeed or fail just based on quality, but more often because of unseen social forces. Jonah also details the fascinating connection between individual motivation and the success of others around you.

You can find show notes and more information by clicking here: http://bit.ly/2ab1ANP 

Direct download: BRAINFLUENCE120.mp3
Category:general -- posted at: 6:00am EDT